S E O You hear it all the time, and usually in the context of the “fact” that you need it for your business. But do you really? What would SEO do for you? What does it even mean?
SEO stands for Search Engine Optimization. It is the process of aligning certain aspects of the way your website is set up so that it is clearer to search engines. It is important that they are able to tell exactly what you and your site are all about, so that they can see you as a relevant return for a search keyword.
So do you need it? The better question that you should be asking is this: “If someone comes to my site, can they tell what problem I will be solving for them? Can they readily access different parts of my service offerings?” See, if these two parts of your site don’t work right, SEO will do you no good. Why? Because, all SEO does is bring more traffic to your site. If your site doesn’t work right, that effort and energy is wasted. Don’t put yourself in the position of wasting tons of money on SEO when your content isn’t even ready for it. If you are thinking of SEO, first think about addressing your content.
Now, once your content IS done, SEO can be a very wise choice for you. Because you have a relatively low fixed cost setting up your site, and almost no cost month-to-month, the more traffic you drive to your site the greater your scale economics are. If you think you might be ready for an SEO investment for your marketing efforts, contact us here.