Repurpose Your Content: The Key to Longevity & Content Marketing Success You see this image a lot. But when do you see it applied to Content Marketing? That's what I want to address today. Repurpose Content Marketing: The Secret Tool What is "Repurposing"? Repurposing When you create content, you have an asset that you [...]
What is a Value Proposition? There are many definitions out there, but I use a very simple definition of Value Proposition: I am proposing that the value of my product or service is greater than the dollars you have in your bank account to purchase it. That's it. Nothing fancy is needed here. What Value [...]
If you're like me, and I suspect a ton of other bloggers and content marketers out there, you sometimes hit a wall when trying to think up new and compelling blog titles. The point of this blog post is show how content titles are easy to acquire from every day pop culture. In [...]
Sales is #1. We all know that. That's what Sales Consulting is for. But what about Content Marketing? Isn't that just blogging? How do you connect content marketing with your sales team? The essential point of this piece is that even a great sales consultant can't make up for a weak Content Marketing Strategy. Unfortunately, in [...]
The most common mistake I see in online marketing, and the online sales process, is what I call a Disconnect between the Origin Page or Origin Piece and the Destination Page (sometimes called a Landing Page). What does this mean, and how can we stop this horrible thing from happening? Let’s start by defining our [...]
Content Marketing Tips Roundup. Yeehaw! In honor of our next Austin Networking meeting on Wednesday, I've put together a Content Marketing Tips Roundup. Below you'll find a quick description of each piece, followed by a link and a few words of what I thought was the best point of the piece. I hope these are [...]
Why NOT use Italic Font? OK, ok, you can use it, but only if you don't care if the words convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... BONUS: you get the warm, comfy feeling of knowing that giant brands make the [...]
What's so great about the Big Mac? Branding and Positioning, that's about all Let's be real: There's nothing to the Big Mac. It's an over-hyped bit of nonsense, really. "Big"? It's tall, because it has an extra piece of bread in it, and also because they split the "meat" into two pieces. In fact, it [...]
Sales Process: Step 3--Presentation We're talking Presentation, the third step of the Online Sales Process, this month. By the time you get to this step, you've Greeted your prospect, been through Rapport Building/Investigation and discovered their need and that they are a good fit for your services. Now it's time for you to Present your [...]