If you're like me, and I suspect a ton of other bloggers and content marketers out there, you sometimes hit a wall when trying to think up new and compelling blog titles. The point of this blog post is show how content titles are easy to acquire from every day pop culture. In [...]
Why NOT use Italic Font? OK, ok, you can use it, but only if you don't care if the words convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... BONUS: you get the warm, comfy feeling of knowing that giant brands make the [...]
What is a Successful Home Page? For several years, I hosted an Austin Small Business networking group once a month over at Mangia Pizza at Mesa and Spicewood in North Austin. We discussed all things small business, marketing strategy, SEO Companies in Austin, Content Marketing, Wordpress website best practices, etc... and tried to add value [...]
In a bid for the worst version of "solving a problem that doesn't exist", Visa tried to sell us on the idea that being able to make a mobile payment in the middle of a giant wave, while surfing, is a value add (this was on Sunday during the Cowboy game several times. Cowboys beat [...]
Sales Process: Step 3--Presentation We're talking Presentation, the third step of the Online Sales Process, this month. By the time you get to this step, you've Greeted your prospect, been through Rapport Building/Investigation and discovered their need and that they are a good fit for your services. Now it's time for you to Present your [...]