Customer Acquisition and YOUR Small Business Marketing When you think of Customer Acquisition, perhaps the most powerful question is this: “If you could clone one customer and have 1,000 just like them, who would they be?” This forces you to strip away any customer except the most ideal. It focuses your marketing, sales and [...]
(you can) Get By With a Little Help from MY Friends (and their marketing tips) If you're a small business owner, you know the isolation and overwhelm you sometimes feel when you face the daunting task of MARKETING YOUR BUSINESS (doesn't your website just seem to shout that at you sometimes?). That's why I [...]
Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2021 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]
Sales Process: Step 3--Presentation We're talking Presentation, the third step of the Online Sales Process, this month. By the time you get to this step, you've Greeted your prospect, been through Rapport Building/Investigation and discovered their need and that they are a good fit for your services. Now it's time for you to Present your [...]
Men's Wearhouse fired a hero of mine, George Zimmer. If you don't live under anything igneous or sedimentary, you already know this. If you're like me, you thought George still owned the company outright (not for any real reason based on logic, just because I see his bearded mug guaranteeing me that I'll like [...]
What Are The Risks in Saying "No" in Your Brand Messaging? You've heard it said over and over about advertising online, that you shouldn't be too broad with your brand messaging. "Be specific", they say. "Don't try to reach everyone, just your target audience", they say. Of course, that's the easiest part; saying it. [...]