Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2021 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]
A Key Question for all Small Business Owners (not to mention LARGE business owners): How are you Executing Your Branding Strategy? A funny thing happened on the way to national exposure of a household name brand. In a recent NFL preseason game, the broadcast team was talking to their sideline reporter about some of the [...]
An Austin Business Networking Story... I want to tell you a story; a networking story. Perhaps more importantly, an Austin Networking story. It's mine, but I think it applies to many of us (if it's not you, don't hate). In 2009, I started networking heavily. I went to breakfast groups, lunch groups, happy hours, every kind [...]
Men's Wearhouse fired a hero of mine, George Zimmer. If you don't live under anything igneous or sedimentary, you already know this. If you're like me, you thought George still owned the company outright (not for any real reason based on logic, just because I see his bearded mug guaranteeing me that I'll like [...]
What Are The Risks in Saying "No" in Your Brand Messaging? You've heard it said over and over about advertising online, that you shouldn't be too broad with your brand messaging. "Be specific", they say. "Don't try to reach everyone, just your target audience", they say. Of course, that's the easiest part; saying it. [...]