1. Do a full SEO audit of your main business website. The first and probably most important SEO task you can do during the Coronavirus Quarantine is to audit your website to understand a baseline of where you are. You can then easily make a list of things to fix, figure out which ones [...]
Bees Work Together, so Should Your SEO & Value Propositions How do SEO, your Value Propositions, and your Branding work together? Often, when I talk to small business owners, these three topics are treated as separate activities, separate outcomes and separate functions. That's why their content marketing fails in many cases. How [...]
Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2021 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]
Who has 2 thumbs and loves to help Small Businesses Grow? THIS guy! If you're like me, you do some networking in and around Austin, and talk to a lot of people. A common question I get is "What do you do?". My services are not easily summed up in a 3 or [...]
As you may or may not know, Google now shows the date you visited a webpage in the SERP (Search Engine Return Page) listing, just below the individual listing. You can see it highlighted in the image below. As with most things with Google, it flirts with the line between convenient and creepy. What are [...]
You hear it all the time from the myriad of SEO companies in Austin, including us: "Combine your SEO efforts with Social Media Marketing in Austin--and do it now!". Since the big seismic Google updates of the last few years (Panda in 2011, Penguin in 2012, and Hummingbird in 2013) , social media marketing [...]
Always know your core keywords. Cold. Why? Keywords are what your customer searches to solve their problem. What do your customers search in your demo? What are the internal keywords you use to describe your products and services, and what is the gap between what those are and what your customers use? [...]