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SEO and Sales Minute: Value Propositions and How To Use Them

What is a Value Proposition? There are many definitions out there, but I use a very simple definition of Value Proposition: I am proposing that the value of my product or service is greater than the dollars you have in your bank account to purchase it. That's it. Nothing fancy is needed here. What Value [...]

2019-10-18T06:31:43-06:00 By |Value Proposition|Comments Off on SEO and Sales Minute: Value Propositions and How To Use Them

SEO, Value Propositions and Branding: The Formula for Small Business Success

Bees Work Together, so Should Your SEO & Value Propositions How do SEO, your Value Propositions, and your Branding work together? Often, when I talk to small business owners, these three topics are treated as separate activities, separate outcomes and separate functions. That's why their content marketing fails in many cases. How [...]

2020-03-01T13:59:43-06:00 By |Branding|Comments Off on SEO, Value Propositions and Branding: The Formula for Small Business Success

Content Marketing Tip #407: NEVER use Italics in Branding or Value Propositions

OK, ok, you can use it in your Content Marketing, but only if you don't care if your value propositions convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... Want to see how YOUR site scores for SEO? It's easy! Just enter your [...]

2019-10-18T06:31:44-06:00 By |Content Marketing|Comments Off on Content Marketing Tip #407: NEVER use Italics in Branding or Value Propositions

21 Questions to Plan Your Marketing Strategy for 2020

Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2020 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]

2020-02-26T02:25:39-06:00 By |Marketing Strategy|Comments Off on 21 Questions to Plan Your Marketing Strategy for 2020

Power Blogging: How I got 101 Blog Post Ideas from One Shark Tank Episode

  If you're like me, and I suspect a ton of other bloggers and content marketers out there, you sometimes hit a wall when trying to think up new and compelling blog titles. The point of this blog post is show how content titles are easy to acquire from every day pop culture. In [...]

2019-10-18T06:31:46-06:00 By |Blogging Strategy|Comments Off on Power Blogging: How I got 101 Blog Post Ideas from One Shark Tank Episode

Startup Chronicles: BrainJuice – A Clean Boost for your Brain! (Local Austin Startup)

Startups are as plentiful as food trucks in Austin, and that's part of what makes our city so great (tacos and startups, yay!). There are lots of options in the Brain Supplements category, and not all of them are safe. A simple Google search will yield thousands of articles and it can be difficult to make an [...]

2019-10-18T06:31:46-06:00 By |Startup|Comments Off on Startup Chronicles: BrainJuice – A Clean Boost for your Brain! (Local Austin Startup)

Dallas Marketing Blog Roundup

5 Things Every Dallas Small Business Owner (or Marketer) Should Know This is a piece aimed at giving you an overview of Dallas small business marketing topics. Specifically, it addresses some of the hottest trends and future-shaping marketing subjects in the industry. In short, if you ignore these, you lose. Want to know how your site [...]

2019-10-18T06:31:47-06:00 By |Marketing Strategy|Comments Off on Dallas Marketing Blog Roundup

Marcus Lemonis: The Profit. I learn every episode

Marcus Lemonis is "The Profit" What You Can Learn From Marcus Lemonis I learn something every time I watch The Profit on CNBC (Tuesdays at 9pm CST). Every time. Every single time Marcus Lemonis walks through phases of life with these small business owners, I'm reminded whyI do what I do (though obviously not [...]

2019-10-18T06:31:50-06:00 By |Business Growth|Comments Off on Marcus Lemonis: The Profit. I learn every episode

7 Ways To Improve Your Sales Process TODAY [Updated for 2020]

Why Ignore Efforts to Improve Your Sales Process? You like money, right? Is it a good idea to burn it? Obviously not. So why do so many small business owners do it? Yes, I'm saying it: Not doing the work to improve your sales process is the same as burning money. If sales is the [...]

2020-02-02T19:34:43-06:00 By |Sales Process, Entrepreneur, Homepage Consulting|Comments Off on 7 Ways To Improve Your Sales Process TODAY [Updated for 2020]

5 Connections Your Sales Team Should Be Making With your Content Marketing (but probably aren’t)

Sales is #1. We all know that. That's what Sales Consulting is for. But what about Content Marketing? Isn't that just blogging? How do you connect content marketing with your sales team? The essential point of this piece is that even a great sales consultant can't make up for a weak Content Marketing Strategy. Unfortunately, in [...]

2019-10-18T06:31:52-06:00 By |Sales Consulting|Comments Off on 5 Connections Your Sales Team Should Be Making With your Content Marketing (but probably aren’t)