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7 Ways To Improve Your Sales Process TODAY [Updated for 2020]

Why Ignore Efforts to Improve Your Sales Process? You like money, right? Is it a good idea to burn it? Obviously not. So why do so many small business owners do it? Yes, I'm saying it: Not doing the work to improve your sales process is the same as burning money. If sales is the [...]

2024-02-28T23:07:55-06:00 By |Sales Process, Entrepreneur, Homepage Consulting|Comments Off on 7 Ways To Improve Your Sales Process TODAY [Updated for 2020]

5 Connections Your Sales Team Should Be Making With your Content Marketing (but probably aren’t)

Sales is #1. We all know that. That's what Sales Consulting is for. But what about Content Marketing? Isn't that just blogging? How do you connect content marketing with your sales team? The essential point of this piece is that even a great sales consultant can't make up for a weak Content Marketing Strategy. Unfortunately, in [...]

2019-10-18T06:31:52-06:00 By |Sales Consulting|Comments Off on 5 Connections Your Sales Team Should Be Making With your Content Marketing (but probably aren’t)

What a Confusing Value Proposition Looks Like

Confusing Value Proposition Example (screenshot tutorial) Confusing value propositions are killing business large and small all across America. Your business could be a victim. I found a great example in the screenshot I found here, and so I marked it up with some observations and questions that I hope will help. What is a [...]

2019-10-18T06:31:53-06:00 By |Value Proposition|Comments Off on What a Confusing Value Proposition Looks Like

How Do You Know if You Need Help with Your Sales Process? (5 Tips)

Sales is tough. Every business owner has to deal with it, and most either don’t like it or downright fear it. If you’re like most small business owners that I talk to, you have been successful in getting your product or service to sell, but when we get down to it, you might have [...]

2019-10-18T06:31:53-06:00 By |Austin Business Networking|Comments Off on How Do You Know if You Need Help with Your Sales Process? (5 Tips)

Mobile SEO: How To Embed Your Youtube Video for Mobile

Embedding YouTube Video on Mobile Optimized Site for Mobile SEO Mobile vs. Desktop There are many options you have for embedding a YouTube video on a desktop-- Above the fold? Below? Left on the page? Right? Landscape orientation, or upright? However, your options get reduced significantly when thinking of user experience on a mobile [...]

2020-08-22T01:09:40-06:00 By |Mobile Marketing Strategy|Comments Off on Mobile SEO: How To Embed Your Youtube Video for Mobile

Do I Need SEO?

SEO is a great tool, but despite what many SEO companies will tell you, you may not need it.  That’s right, you might NOT need it for your small business to succeed. This might sound strange coming from an Austin SEO company, but it’s true. Not all small businesses need it, but unless you are [...]

2019-10-18T06:31:54-06:00 By |SEO|Comments Off on Do I Need SEO?

2 Easy Steps to Increase Engagement and Sales on Any Page

The most common mistake I see in online marketing, and the online sales process, is what I call a Disconnect between the Origin Page or Origin Piece and the Destination Page (sometimes called a Landing Page). What does this mean, and how can we stop this horrible thing from happening? Let’s start by defining our [...]

2019-10-18T06:31:57-06:00 By |Content Marketing|Comments Off on 2 Easy Steps to Increase Engagement and Sales on Any Page

Content Marketing Roundup

Content Marketing Tips Roundup. Yeehaw!   In honor of our next Austin Networking meeting on Wednesday, I've put together a Content Marketing Tips Roundup. Below you'll find a quick description of each piece, followed by a link and a few words of what I thought was the best point of the piece. I hope these are [...]

2019-10-18T06:31:58-06:00 By |Content Marketing|Comments Off on Content Marketing Roundup

Should you Blog? [5 thoughts]

Blogging is "old hat" now in the world of online marketing, being all of 12 years old as a truly mainstream activity, and nearing its 20th birthday (arguably) of any existence at all. That's all well and good, but what is the value of blogging now? What's the point? Doesn't Facebook, Twitter and Instagram make [...]

2019-10-18T06:32:05-06:00 By |Blog|Comments Off on Should you Blog? [5 thoughts]