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Reviews: Should You Care? 6.734 Tips

We All Need More Reviews, Right? I was recently asked by a customer about how they should go about getting more reviews, and I thought I'd share my template as well as some philosophy behind how I think about reviews. Hope it helps! How do YOU Think About Reviews? You have to start with the [...]

2019-10-18T06:32:07-06:00 By |Marketing Strategy|Comments Off on Reviews: Should You Care? 6.734 Tips

Millennials; The Emerging Market (and the death of brands?)

Marketing To Millennials: Changing Attitudes means Changing Ideas I'm a marketer. That's what I call myself when people ask "What do you do?", but what I really do is study human behavior and help small business owners adapt to that. Sales Consulting is a lot of my work, but really, all sales is human [...]

2019-10-18T06:32:09-06:00 By |Marketing Strategy Austin|Comments Off on Millennials; The Emerging Market (and the death of brands?)

Single Option Aversion and Your Customers: Wut?

When people in an experiment by Daniel Mochon of Tulane University were shown two DVD players, 32% indicated they would buy one of the brands and 34% chose the other. But when the participants were shown a single DVD player, only 9% or 10% (depending on which brand they saw) said they would purchase the [...]

2019-10-18T06:32:09-06:00 By |Sales Process|Comments Off on Single Option Aversion and Your Customers: Wut?

NEVER Use Italic Font: Episode 3,104,857

Why NOT use Italic Font? OK, ok, you can use it, but only if you don't care if the words convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... BONUS: you get the warm, comfy feeling of knowing that giant brands make the [...]

2019-10-18T06:32:10-06:00 By |Content Creation|Comments Off on NEVER Use Italic Font: Episode 3,104,857

19 Tips For a Successful Home Page in 2020 [WordPress, Content Marketing, SEO,]

What is a Successful Home Page? For several years, I hosted an Austin Small Business networking group once a month over at Mangia Pizza at Mesa and Spicewood in North Austin. We discussed all things small business, marketing strategy, SEO Companies in Austin, Content Marketing, Wordpress website best practices, etc... and tried to add value [...]

2020-02-10T17:19:46-06:00 By |Homepage Consulting|Comments Off on 19 Tips For a Successful Home Page in 2020 [WordPress, Content Marketing, SEO,]

The Big Mac and the Art of Branding and Positioning

What's so great about the Big Mac? Branding and  Positioning, that's about all Let's be real: There's nothing to the Big Mac. It's an over-hyped bit of nonsense, really. "Big"? It's tall, because it has an extra piece of bread in it, and also because they split the "meat" into two pieces. In fact, it [...]

2020-05-18T01:28:23-06:00 By |Branding|Comments Off on The Big Mac and the Art of Branding and Positioning

Buy A Pizza while Surfing?? (or how to muddle your value proposition)

In a bid for the worst version of "solving  a problem that doesn't exist", Visa tried to sell us on the idea that being able to make a mobile payment in the middle of a giant wave, while surfing, is a value add (this was on Sunday during the Cowboy game several times. Cowboys beat [...]

2019-10-18T06:32:12-06:00 By |Advertising|Comments Off on Buy A Pizza while Surfing?? (or how to muddle your value proposition)

Branding Fail: How Microsoft Surface Bungled its NFL Branding Effort

A Key Question for all Small Business Owners (not to mention LARGE business owners): How are you Executing Your Branding Strategy? A funny thing happened on the way to national exposure of a household name brand. In a recent NFL preseason game, the broadcast team was talking to their sideline reporter about some of the [...]

2019-10-18T06:32:12-06:00 By |Branding|Comments Off on Branding Fail: How Microsoft Surface Bungled its NFL Branding Effort

Presentation: How Do You Use This Valuable Step In YOUR Online Sales Process?

Sales Process: Step 3--Presentation We're talking Presentation, the third step of the Online Sales Process, this month. By the time you get to this step, you've Greeted your prospect, been through Rapport Building/Investigation and discovered their need and that they are a good fit for your services. Now it's time for you to Present your [...]

2019-10-18T06:32:13-06:00 By |Sales Process|Comments Off on Presentation: How Do You Use This Valuable Step In YOUR Online Sales Process?