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Brand Building Package | Frontburner Marketing
New Service — Brand Building Package

Get Your Home Service Brand Cited by AI — Before Your Competitors Figure This Out

We build the brand signals that get your business cited by ChatGPT, Perplexity, and Google AI — before your competitors figure it out.

See Where You Stand — Free →
No pressure. 30 minutes. We’ll show you exactly where you stand.
73%
of homeowners now use AI
before calling a contractor
60
days to first AI
citation appearances
30+
citation channels
built for you
more leads from
brand-cited businesses

Your Competitors Are Getting Cited by AI.
You’re Not. Yet.

Google Ads and basic SEO are no longer enough. The game has changed — and most home service contractors have no idea.

🤖

AI Doesn’t Know You Exist

When a homeowner asks ChatGPT “Who’s the best HVAC company in [city]?” — AI only cites businesses it can verify from multiple trusted sources. If those signals aren’t there, you’re invisible.

📉

Google Ads Costs Keep Rising

Cost-per-click in home services has doubled in 3 years. You’re paying more for clicks that convert at the same rate — while brand-cited competitors get free organic traffic from AI.

👤

Nobody Knows the Owner

AI systems — and homeowners — prefer businesses with a real, verified human behind them. If the owner isn’t a recognized entity online, the business loses authority and citation potential.

Reviews Are Trickling In

You do great work but getting reviews is hit or miss. Without a systematic approach, you’re leaving your reputation to chance — and AI weighs review volume and recency heavily.

We Build Your Brand Authority From the Ground Up

The Brand Building Package is a done-for-you system that creates every signal AI models and search engines use to verify, trust, and cite a local home service brand.

  • Brand story and messaging that positions you as the obvious expert
  • AI-optimized content that gets cited by ChatGPT and Perplexity
  • Owner E-E-A-T profile that establishes you as the local authority
  • 30+ directory citations built and verified
  • Social channels set up and branded (YT, FB, IG, TikTok)
  • Interview-based video content that builds trust at scale
  • Review generation campaign to multiply 5-star reviews fast
  • Schema markup that tells search engines exactly who you are

How We Build Your Brand Authority

1
Brand Discovery Interview60-minute deep-dive with the owner. One call — we handle everything else.
2
Core Messaging & ContentBrand story, FAQ page, owner bio, and AI-citation-ready service content.
3
Channel Setup & CitationsDirectories, social platforms, GBP — all built, branded, and consistent.
4
Video Content ProductionInterview-format video scripts designed to build trust and fuel all channels.
5
Review Momentum CampaignEmail + SMS sequence that converts past customers into 5-star reviews.

AI Search Is the New Word of Mouth.
You Need to Be in the Conversation.

The businesses that build brand authority now will dominate AI search results for years. The window to get ahead of competitors is open — but it won’t stay that way.

💬

ChatGPT & Perplexity Citations

AI assistants pull contractor recommendations from businesses with verified entity signals, consistent citations, and authoritative content. We build exactly those signals.

🔍

Google AI Overviews

Google’s AI answers pull from structured FAQ content, schema markup, and E-E-A-T signals. Our content is written specifically to appear in these placements.

🎙️

Voice & Siri Search

Voice search queries for contractors are growing. Apple Maps, Bing Places, and local schema signals all feed voice results — and we handle all of them.

🏆

Local Authority Signals

Review volume, directory consistency, and owner recognition work together to tell every AI system that you’re the trusted choice in your market.

Done For You in 6 Weeks.
One Interview Call. That’s All We Need.

You’re busy running your business. We make this painless — one call to extract your brand story, and we do the rest.

1

Strategy Call

We learn your business, goals, and market. You get a clear plan of what we’ll build.

2

Brand Interview

60-minute recorded session with the owner. Your story, your voice, your differentiators.

3

We Build Everything

Messaging, content, channels, citations, video scripts, review campaign — all of it.

4

You Review & Approve

We share every deliverable for your approval before anything goes live.

5

Launch & Handoff

Everything goes live. We walk you through what was built and how to maintain momentum.

AI Reads Reviews Before It Makes a Recommendation.
Is Your Brand on All These Platforms?

When ChatGPT, Perplexity, or Google AI answers “Who’s the best HVAC company near me?” — it scans a specific set of review platforms to form its answer. Most contractors are invisible on most of them. We fix that.

Google
Google Business
Primary Signal
All AI
Yelp
Yelp
ChatGPT Heavy
ChatGPT
BBB
BBB
Trust Signal
All AI
Trustpilot
Trustpilot
Rising Fast
Perplexity
Angi
Angi
ChatGPT Partner
ChatGPT
Facebook
Facebook
Perplexity / Gemini
Gemini
Crunchbase
Crunchbase
Authority Signal
E-E-A-T
Expertise.com
Expertise.com
AI Overview Source
Google AI
ConsumerAffairs
ConsumerAffairs
AI Overview Source
Google AI
Houzz
Houzz
Remodel / Design
Perplexity

Platform Setup

We claim, build out, and optimize every relevant review profile — complete NAP, photos, service descriptions, and keyword-rich bios written to match what AI systems look for.

Review Generation System

We build you a simple review machine: post-job email + SMS sequences, QR code handouts, and response templates so 5-star reviews flow in without you chasing them.

Owner Education

You get a plain-English playbook on which platforms matter most for your trade, how often to request reviews, and how to respond to every rating so AI keeps citing you.

Choose Your Brand Authority Level

Every tier includes a brand strategy call, one 60-minute owner interview, and done-for-you delivery. No retainer required.

No retainer. No monthly fees. Pay once, own it forever.

Think about it this way: Most contractors spend $3,000–$8,000/year on ads that stop working the minute they stop paying. The Brand Building Package is a one-time investment that compounds — every citation, review, and piece of content keeps working long after we’re done.

Starter

Brand Foundation

Core messaging + AI content
$1,500one-time
Best for: Contractors who need a solid brand foundation and want to start showing up in AI search.
  • 60-min brand interview with owner
  • Core Brand Messaging Document (story, mission, tagline, differentiators)
  • Tone & Voice Guide (what to say, what to avoid)
  • Owner E-E-A-T profile — short + long bio
  • 10-question FAQ page (AI-citation formatted)
  • About page rewrite (entity-optimized)
  • Schema markup — LocalBusiness, FAQPage, Person (JSON-LD)
  • Google Business Profile optimization
  • BBB profile claim + optimization
  • Tier 1 directory submissions (10 core directories)
  • Review platform audit (identify gaps across top 10 AI-cited sites)
  • Review request email template
  • 1 interview video script (owner intro)
Start My Brand Foundation →
Strategy call included · 100% delivery guarantee
Authority

Full Brand Authority

Complete done-for-you system
$4,997one-time
Best for: Established contractors who want to be the undisputed #1 brand in their market — cited by AI, dominant in local search, and impossible to ignore.
  • TikTok channel — created, branded, and optimized
  • Full social optimization across all 4 platforms (YT, FB, IG, TikTok)
  • 3 interview video scripts (ready to film)
  • 5 full blog / Tumblr posts (SEO + AI citation optimized)
  • All 10 AI-cited platforms claimed & fully optimized
    Google, Yelp, BBB, Trustpilot, Angi, Facebook, Crunchbase, Expertise.com, ConsumerAffairs, Houzz
  • Full review email campaign (3 emails + SMS + re-engagement)
  • QR code review card (print-ready, post-job handout)
  • 10 review response templates (5-star, neutral, negative)
  • Owner education call — platform-by-platform review strategy
  • 90-day review momentum plan (what to do after launch)
  • 3 full SEO blog articles (publishable, AI-optimized)
  • 40+ directory submissions (Tier 1 + 2 + 3, trade-specific)
  • Complete FAQ (20 Q&A) + 3 service entity pages
  • Priority delivery — 5-week turnaround
Start My Full Authority →
Strategy call included · Priority delivery · 100% delivery guarantee

Not sure which tier is right for you? Book a free strategy call and we’ll recommend the right fit.

What Happens When Your Brand
Builds Authority

★★★★★
“Within 60 days of launching our Brand Building Package, we started showing up when homeowners asked ChatGPT for HVAC recommendations in our city. We’ve never had that before. The phone is ringing from people who say ‘the AI told me to call you.'”
JR
James R.
HVAC Contractor · Austin, TX
★★★★★
“The review campaign alone paid for the entire package in the first month. We went from 47 Google reviews to 112 in 6 weeks. Our average rating went from 4.4 to 4.8. Every contractor should be doing this.”
ML
Mike L.
Plumbing Company Owner · Dallas, TX
★★★★★
“I was skeptical about the YouTube and social media stuff. But Frontburner set everything up and wrote the scripts — all I did was show up and talk. Now I’ve got videos getting organic views every week and leads coming in from people who watched them.”
DS
Derek S.
Roofing Contractor · Houston, TX

Common Questions

How much time does this take from me?

One 60-minute brand interview call — that’s it. We handle everything else: writing, setup, submissions, and delivery. You review and approve each deliverable, but that’s a few minutes per piece, not hours.

How long before I start seeing results?

Directory citations and review campaigns typically produce visible results within 30–60 days. AI citation appearances (showing up in ChatGPT, Perplexity, Google AI Overviews) usually appear within 60–90 days of the content going live. Social channels and video content build momentum over 3–6 months.

Does this work for any home service trade?

Yes — HVAC, plumbing, electrical, roofing, painting, remodeling, landscaping, pest control, and more. The system adapts to any home service vertical. We customize every deliverable for your specific trade and market.

What if I don’t have social media accounts yet?

No problem. The Growth and Authority packages include creation of any channels you don’t already have. We set up, brand, and optimize everything from scratch if needed.

Do I need a web developer to use the schema markup?

We deliver the schema as ready-to-paste JSON-LD code blocks with simple instructions. Most web developers — or even tech-savvy business owners — can paste these into a site in under 10 minutes. We include guidance for WordPress, Squarespace, and Wix.

Is this a monthly retainer or a one-time project?

It’s a one-time project — you pay once and own everything we build. There are no ongoing fees. If you want help maintaining and expanding your brand presence after the package is complete, we offer optional monthly maintenance, but it’s never required.

Can I upgrade from one tier to another?

Yes — if you start with the Brand Foundation package and want to expand later, we can add any higher-tier deliverables at a discounted upgrade price. Talk to us on the strategy call and we’ll map out the best path for your goals.

Schedule Your Free 30-Minute Strategy Call

No pressure. No commitment. We’ll show you exactly where you stand and what it would take to dominate your market.

Ready to Become the Brand AI Recommends?

Book a free 30-minute strategy call. We’ll show you exactly where you stand and what it would take to dominate your market.

Book Your Free Strategy Call →
No pressure · No commitment · Just a clear picture of your opportunity