Branding Question: “Does Your Brand Offer a Value Proposition?”

Value Propositions and Branding: What's the Link? In this Mashable article, Dani Fankhauser asks the one question most small business owners forget to ask themselves: "Does MY brand offer a Value Proposition?" I really love the term Value Proposition for marketing, sales process and really all things digital marketing. The reason is simple: it proposes [...]