Dallas Marketing Blog Roundup

5 Things Every Dallas Small Business Owner (or Marketer) Should Know

This is a piece aimed at giving you an overview of Dallas small business marketing topics. Specifically, it addresses some of the hottest trends and future-shaping marketing subjects in the industry. In short, if you ignore these, you lose.

Want to know how your site measures up on SEO? Use our Free SEO Scan Tool below! It’s easy, just fill in your url, your target keyword and email, and I’ll send your SEO Score to you shortly!

Let’s get started!

Marketing Interview with Kelly Weller on Marketing FC Dallas: Tactics and Tips

This is a great interview piece with Kelly Weller, the former VP of Marketing for FC Dallas. In it, she discusses the different strategic concepts she and her team used to market the team. Dallas is a Football town (Go Cowboys!), so the challenges in marketing a soccer team are significant. There are many lessons here for any Dallas area small business owner. Click the link below to read the piece.

What does it mean for you?

  • Know your Audience. Build buyer personas, and pitch to them in your content
  • Know your Tools. Educate yourself, or hire that knowledge. Don’t play the game without knowledge
  • Know your Competition. Don’t spend lots of time and money trying to conquer hills that are too tough to climb. Find the low hanging fruit

Slow Sites to get Punished by Facebook

Following Google’s example (but you know Mark Zuckerberg would ever admit that!), Facebook is now targeting sites that have a slow load speed for punishment. Whether they will be charging more in their ad ecosystem is not clear yet. You can check out the Facebook announcement on page load speed effects here.

This article in Search Engine Journal, written by Danny Goodwin (follow him on Twitter here), also covers some great info for small business owners on how to follow Facebook’s demands on optimization, as well as covering the newly announced “Prefetching”, which is another tactic to make pages load faster. Again, this will be an interesting watch.

What does it mean for you?

  • Analyze your site for speed, or hire an expert to do it. Find out what’s slowing you down
  • Build an action plan with a deadline to address any slow spots
  • Make sure your content is relevant, so that Facebook and Google algorithms like you. That way, they’ll return your content higher!

Behavioral Targeting Coming to Snapchat, (because you knew it would)

Facebook has proved the model for successfully monetizing a social media channel, and everyone else either is currently or will soon fall in line. Well, all except Twitter, who seems to find the longest way around every problem. What does this mean to you? Not clear yet. At a minimum, it seems unlikely that it will retain its “cool” status among the youths, but that part will be interesting to watch. Instagram’s steps in that direction don’t seem to have hurt it yet.

What does it mean for you?

  • Don’t make any hard and fast plans yet; more change is to come. Dip your toe into Snapchat, but don’t hinge your entire marketing plan on it; it’s still evolving.
  • Work on your Facebook and Instagram strategy, because most likely, what works there is going to come close to working on Snapchat.

Google is Taking Down (or has taken down) the Mobile Friendly label from SERPs!

http://searchengineland.com/googles-mobile-friendly-label-now-removed-search-results-257924

This is an interesting move, signaling something akin to “the new normal” in search having arrived. Of course, you have to already know that mobile-friendly is critical for your business, and if you don’t already have it done, it’s job #1 for you. You simply can’t compete in any cohesive Content Marketing strategy without planning for mobile. This article walks you through the facts in this latest move by Google in the continuing migration to a fully mobile world.

What does it mean for you?

  • If you’re just now starting to understand that mobile is important, you’re WAY behind. Get educated as fast as you can, and that probably means hiring a pro
  • If you have some understanding about mobile, but are not actively using it in your Strategic Marketing, then change that, TODAY
  • If you understand where Google is going, then you won’t be surprised by moves like this

BONUS MOBILE PIECE From American Genius:

Mobile stats point to a true tipping point in Mobile usage. Get on the train or get left behind. I literally opened Facebook after publishing this piece and was greeted immediately by this great piece by Nichole McNeil, writer for the American Genius, so I had to include it.

Search Marketing Recap From SearchEngineLand (SEO, PPC, Google, Bing, etc..)

No roundup for Dallas small business owners would be complete without discussing search engine Marketing, so here it is, a Recap of All Things Search by SearchEngineLand. This piece includes discussions of targeting, ad snippets by Google, Bing’s latest moves, and more.

 

Read through this piece and let me know if you’d like other material covered, or get in touch is you simply have questions about any of the material included in this piece.

Have a great day, and Happy Marketing!

Image from Bellefourche Chamber

2019-10-18T06:31:47-06:00 By |Marketing Strategy|Comments Off on Dallas Marketing Blog Roundup

About the Author:

I'm Kyle Bailey. I'm a sales consultant and SEO & Wordpress expert living in Austin, Tx and working with clients nationwide. I love helping clients, good Tex-Mex, and great music!