Unsend in Gmail? Yes, Please!
The ability to unsend an email has been a test feature in Gmail for a while now, but Google has some news for you!
(if you’re more of a visual person, check out this video on the Gmail Change)
If you’re like a lot of small business owners, you fear that moment when you accidentally hit “Send” on an email that either isn’t finished or hasn’t been edited properly. Worse perhaps, when you have typed a scorched earth email that deep in your heart, you never meant to send anyway. Perhaps nothing in our virtual work culture incites as much feeling of helplessness as a message you didn’t think you were going to send!
Accidentally Send Emails No More!
Good news for all of us cursed with the “unintentional thumb”: Google has made it so that you can cover yourself, and do what we all want and need to do; control our message and communications a little bit better.
The Wall Street Journal has a good piece detailing the move by Google:
Google makes “undo send” a permanent feature of Gmail: http://t.co/0xKj5BWYYT
— Wall Street Journal (@WSJ) June 23, 2015
So how does all of this affect your Email Marketing work? Great question.
Since most Email Marketing is done inside platforms, this really doesn’t affect any of your strategic level decisions. Tactically, once you’re in the “respond” mode, replying back to individual people becomes much more relevant. Of course, if you’re using Gmail as your platform, you should lightly hit yourself in the head with a tackhammer.
One important note is that this does apply to business/enterprise level use of Gmail, meaning that if you are using Google Gmail to control your email account (Kyle@domain.com vs. email@example.com), this relatively new feature does work for you. This is not always true of Gmail features, but it is in this case.