What is a Next Step?
- “Click Here”
- “Read more”
- “Contact Us”
- “Fill Out This Survey”
–these are all examples of Next Steps in Conversion and the Sales Process. They give your prospect a next logical action to take.
Do you paint houses? Build a page about your method, and then talk a bit broadly on the home page about your process, mention your method and have a link to click to go to that page on your website about Painting.
Do your prospects typically contact you after reading only a little about your product or service? Have a Contact Us button readily available, as well as linked in your body text. In short, modify the execution of this idea to the needs and engagement habits of your audience.
The Effectiveness of The 5 Steps of the Sale
What makes the 5 Steps of the Sale, and by extension, the Greeting in your Sales Process, so effective in content marketing is that it focuses each piece of your content and gives it a purpose. It also informs your SEO efforts.
You know exactly what that piece of content needs to accomplish before you ever start writing it. You already understand your customer, what they want to buy and why, so everything you produce on your website in sales (landing pages, thought pieces, faq) has more punch, and thus more effect.