15 Digital Marketing Tools for 2020 (SEO, PPC, Content, more)

Online Marketing Tools for Austin Small Business Marketing, Online marketing tools

(you can) Get By With a Little Help from MY Friends (and their marketing tips)

If you’re a small business owner, you know the isolation and overwhelm you sometimes feel when you face the daunting task of MARKETING YOUR BUSINESS (doesn’t your website just seem to shout that at you sometimes?).

That’s why I put this compilation of Online Marketing Tips together. I was talking with Ed Reese, a friend of mine who does usability testing for some really big companies, and I suddenly had a flash of insight: I actually know some REALLY knowledgeable people in the online marketing field, and their insight would most likely help just about any small business owner.

Thus, this.

5 Marketing Tips from 5 Pros (with a bonus).

This will cover some different areas:

  • Usability Testing (where are the pain points on your website?)
  • Adwords
  • Conversion Rate Optimization (how many times do your visitors do what you want them to do?)
  • Video Marketing Tips (if you’re not using Video Marketing, you should be!)
  • Email Marketing Tools
  • Online Marketing Tools Round Up

Okay, let’s get started.

Ed Reese, Usability Testing SpecialistUsability Testing (also known as A/B Testing)

Ed Reese is a Usability Testing specialist in the Spokane Washington area, and does some really great work for large companies.

“I’m not a large company, though; I’m a small business”, you say. How can high level Usability Testing help a small website?

Great question. Ed’s got the answer.

His blog has a great round up post with 5 affordable Usability Testing options that should help any small business. It’s great advice. You should take it. See, it doesn’t matter how much SEO you do. If your site’s usability is bad, all that effort is wasted.

Steve Huskey, Austin Adwords Specialist

Steve Huskey, in his alter ego.

Google Adwords

Adwords is perhaps the most misunderstood, and thus the most underutilized, online marketing tool in existence.

There might not be an easier way to waste $5,000 (when you do it wrong).

Of course, what makes it so underutilized is that it CAN be the most powerful tool in your arsenal for getting traffic and sales.

You need an Adwords Hero, and Steve Huskey is that hero.

I’m linking here to a short Q&A he did on Google Adwords. If you have more questions (and you should), contact him on his website.

Brian Massey, Conversion Optimization, Frontburner Marketing

That’s a real lab coat.

Conversion Rate Optimization

Conversion Rate Optimization is the science (more on this in a sec) of measuring and optimizing elements on your website to maximize the possibility that your readers will do what you want them to do on that page.

Brian Massey has made a career out of knocking the ball out of the park in CRO. He’s called “The Conversion Scientist” for a reason, and has the lab coat to prove it.

Check out this blog post on “How To Write An Author Bio: 7 Byline Examples Turning Readers Into Leads”

Video Marketing

If you’re not on the Video Marketing Train, you should buy a ticket. FAST. (See how I kept the metaphor consistent?)

The fine folks over at The Marcom Group have written a great piece on exactly this topic (linked above).

Pat Flynn Headshot, Email Marketing for Austin Small Businesses

Pat Flynn’s 5 Email Tools for Small Business Owners

Pat Flynn is an Online Marketing heavyweight, and not only tests everything he does, but he also shares everything he learns. This list of 5 Email Marketing Tools is no different. If he says it’s good, you can take that to the bank.

Oh yeah, this is a podcast, too! You can use the links here on that page to check it out, and I highly recommend it.

I often say that Pat Flynn gives away more knowledge than anyone on the internet, and this list is a great example of that!

Kyle Bailey Online Marketing Tools, Kyle Bailey SEO

My Favorite Online Marketing Tools

I’m gratuitously including myself in this list, but only to talk about my favorite online marketing tools. This post is where I link to all my favorites. As you can imagine, it’s always growing as I find new and fascinating tools that I can share with you. Enjoy!

Online Marketing Tools List

(I also put together a list of Free Online Marketing Resources Here)

Hopefully this list of Marketing Experts’ advice has helped you. If you have anay questions, you can reach out to me or go straight to their websites.

Happy Marketing!

Sales and Seo, Value Proposition, Sales Process

Digital Marketing Tools for Small Business Owners

Digital marketing isn’t easy, but there are some great free tools for content marketing, SEO, Social Media Marketing and more.

The list below consists of all digital marketing tools that I have used, not just ones I’ve read about. I wanted to include marketing tools that I am confident in and can recommend without reservation.

Please take a look and tell me what you think, and maybe even share your favorite!

Google Chrome for Austin Small Business Marketing, online marketing tools

Google Chrome

Google Chrome may not come to mind immediately when you think of small business tools for digital marketing, but I believe it’s actually one of the strongest tools out there for a small business owner trying to do their own SEO, monitoring campaigns, social media, etc…

Why?

One word: Extensions.

Google Chrome Extensions enable a small business to function at a much higher level, and most of the time, they’re free! They can dramatically improve your social media marketing, streamline your productivity, increase the effectiveness of your content marketing, and just about anything else you want.

If you’re not using Chrome, you should be.

Buffer Social Media Marketing, Online marketing tools, Austin Social Media Marketing Agency

Buffer is a great Posting tool for your social media marketing efforts, but even better is the Buffer extension that allows you to simply click on that icon  and it will pull  in the article preview that you’re looking at, then allow you to make use of the great scheduling options they have. Outstanding social media marketing tool!

content marketing tool for Austin small business, online marketing tools you can use

Word Counter

Wordcounter.net is a wonderful site that does just one thing: counts words (technically, it counts characters, too, but who’s counting? Well, I guess Wordcounter.net is…).

Why is this so important? Well, in SEO you need to know exactly how many words are in your meta descriptions, how many characters are in your Title Tags, how many words are in your blog posts, etc…

Other tools do this, and WordPress wysiwyg editor does it if you’re in default editor, too. But because there are many themes now that have a builder (like Fusion Builder with Avada, for instance), it’s nice to have a tool that will count your words and/or characters.

As a bonus, it does not change the format like Microsoft Word does, so you don’t have to end up reformatting.

Austin Small Business online marketing tools, Productivity for Small Businesses in Austin

Trello

Trello is another wonderful online marketing tool, simply for its productivity values. You could say that it transcends online marketing, since it can be used for any type of list making and sharing of tasks between parties or team members.

I’ve seen it effectively used for sales teams that do lots of intertwined tasks between themselves and the home office, as well as between marketing members of a team for an online marketing company.

The effectiveness of it is that you can attach documents, spreadsheets, links, and anything else you want inside these cards that can also have checklist attached to them. Add on the fact that you can put an expiration date or due date on it, and you got all the makings of a wonderful tool for productivity.

It has a couple of flaws, but being free makes up for that! I’m sure there are better tools out there, but I’m not sure there’s a better free one. If you have not checked out Trello, you should do it today!

yoast seo plugin for austin small business wordpress sites, online marketing tools for websites

Yoast: SEO for Austin Small Businesses

Outside of Google Analytics and Search Console, there may be no stronger free tool for SEO & Small Businesses than Yoast SEO Plugin.

Yoast is a plugin for WordPress sites, and helps you align each page for proper SEO best practices, as well as site-wide help for your SEO. You should have a WordPress site, and you should be using Yoast SEO plugin.

image creation for austin small business owners, online image marketing tools

Relay That

Really That is a very pleasant surprise new member to my marketing tools list.

I was introduced to this wonderful image tool in a conversation over Twitter, so you know Twitter still works… LOL. I checked out the tool and loved it immediately.

For someone who is not design first in the graphics field, it works really really well. What’s really great about it is that it yields several copies of your graphic design, and is already pre-set for LinkedIn, Facebook, Twitter and others. It’s really intuitive and once you get the hang of how to work through it, it produces a lot very quickly.

I highly recommend it. If you are slogging through doing text on image and other graphic work, you should check it out. There is a free version, but the paid version is not expensive at all. Especially for what you get.

content marketing tool for Austin small business, online small business marketing tools

Engagement Grower

Engagement Grower is another new tool that I’ve used, and I’m really liking it.

It is a plugin for WordPress sites, and the thesis is to drive more engagement through suggested post. The power of it is that you can choose the post for each one of your pages to suggest, then measure and split test against previous performance.

It’s a win-win when you can suggest post and get measured data from it to improve your marketing.

online marketing tools for metrics, google analytics for Austin small business

Google Analytics

Google Analytics is, or should be, a no-brainer for every person reading this. If you have shied away from it or chosen not to pursue it because it seem too daunting, please do yourself a favor and get it attached to your website immediately!

The raw data that you get from connecting your site to Google Analytics is like unmined gold.

Connecting it further to Google Search Console, which I’ll discuss a little later, quadruples the effect. With Google Analytics you can tell where your visitors come from, where they visit on your site, and where they go after that page.

It tells you how long they stayed, and where they came from a mobile device or a desktop. And it does all this for the very very low price of free!

google search console, webmaster tools for Austin small business, online marketing metric tools

Search Console aka Webmaster Tools

Search Console is the new name for Webmaster Tools. Google changed the name back in May of 2015.

Google is always updating the tools and tactics in their two flagship products – Search Console and Analytics – so you can expect that to continue.

Why use Search Console as well as Google Analytics? Why not just use one? Because Search Console gives you the data that Analytics does not. There are some great tutorials out there that get you started in it, and I have one here that is a Google Analytics basics video. 

online marketing tool for productivity, Session manager, Productivity for austin small business

Fresh Start: Cross Browser Session Manager

This is one of the GREAT tools out there for any of you, who, like me, have 47 tabs open. Well, I used to until I started using this tool. Really. It’s great.

If you don’t know what a session manager is, it saves all your tabs so that you can go back to that session whenever you want. It gives you permission to close those tabs!

Kyle Bailey Online Marketing Tools, Kyle Bailey SEO, Kyle Bailey Austin

Hope this helps.

Happy Marketing!

2020-02-12T01:07:43-06:00 By |Digital Marketing Tools|0 Comments

About the Author:

I'm Kyle Bailey. I'm a sales consultant and SEO & Wordpress expert living in Austin, Tx and working with clients nationwide. I love helping clients, good Tex-Mex, and great music!

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