Steve Huskey, in his alter ego.
Adwords is perhaps the most misunderstood, and thus the most underutilized, online marketing tool in existence.
There might not be an easier way to waste $5,000 (when you do it wrong).
Of course, what makes it so underutilized is that it CAN be the most powerful tool in your arsenal for getting traffic and sales.
You need an Adwords Hero, and Steve Huskey is that hero.
I’m linking here to a short Q&A he did on Google Adwords. If you have more questions (and you should), contact him on his website.