Jeff Bezos on Branding
Branding is where the emotion and logic of your product or service offering meets with the customer’s. Solve a problem that matters, and develop a simple core value proposition from that.
When that is done, develop a logo that tells that story.
Voila! You now have a direct tie in from the top of the funnel when the customer first comes in contact with your brand story to the moment they buy from you based on the value proposition your product or service presented.
This ties your content marketing together from beginning to end, and your customer is never left feeling disconnected from the reason they first decided to investigate your company as a solution to their needs.
Your customers are more engaged at the first purchase, and repeat customers remain better engaged. This means less work for you and your sales team, because the story continues to make sense.