Using Twitter in Your Social Media Marketing
Twitter searching can be interesting. Sometimes you find exactly what you want, and sometimes you feel like you’ve dropped into one of the rabbit holes in Alice in Wonderland. What is this, and why is it in my search return?? This is the focus of this Twitter Tip (I have more on my YouTube Channel here).
Use Hashtags in Twitter Search or No?
Hashtags can make things easier, but what is the difference between searching with hashtags, and searching those same words without hashtags attached? Companion Question: How do you use Twitter in your Social Media Marketing?
The answer is not always simple. Sometimes the search return is very similar, and other times it is quite different.
I thought I would put together a quick comparison to show you what one search might look like. This is by no means exhaustive, but just a quick glimpse. You should definitely experiment, and for sure study your keywords and hashtags in your demo to better understand your audience.
Is Your Ideal Customer On Twitter?
This brings us to a recurring theme in everything we do here, which is the never-ending study of your ideal customer.
You simply cannot spend too much time understanding who your customer base is, because the better you know who they are, the better you’ll know how they make decisions and in this case, how to use Twitter in your Sales Process. When you get down to the fundamentals, you’re learning how your customer behaves online in the process of solving their problem.
Social media, for a young medium, has evolved perhaps more than any new technology in history (get more answers on our Social Media Marketing FAQ page).
Neither Facebook or Twitter was on the scene before 2007, and that was just a short 10 years ago (I wrote this in 2017). Trying to measure the amount of change in any one of the 7-10 major social media channels in that short a time is all but impossible.
Here’s the one thing we can count on: these channels will always evolve in the direction of helping their users have a better user experience, and solve problems in their life better or easier. If you follow that path, you’ll stay on track in your Social Media Strategy.
Twitter is no different, and I hope this short search comparison helps. You can see from one to the other that there are some similarities, but there are key differences. Take a look at the video, and feel free to share your thoughts.