“MobileGEDDON is coming!” you hear. If you’re like many business owners, it barely registers. You have enough on your plate without adding some nonsense about mobile websites and somesuch.
This is different, and you’d better pay attention. Starting on April 21, 2015 (we’ve heard), Google is going to roll out some sort of punishment for sites that are not Mobile Friendly. What is this punishment? Well, it could range from losing a few rankings all the way to delisting. Delisting is when Google “sandboxes” your site, meaning that it won’t be returned in search results.
Unless you don’t need search traffic at all, and won’t ever in the future, you need to pay attention to this, and take some steps.
First, test your site.
You can click the button below to go to a free test page from Google that will tell you if you need to upgrade your site.
Next, you really should have a professional take a look at your site, and really, you’re entire strategy. From a sales perspective, if you’ve been dumping all of your mobile traffic (which you have if you haven’t done anything intentional about optimizing for mobile), you’re losing business. Here are a few “Mobile Facts” to give you some perspective:
Well over 50% of all Web Traffic is estimated to come from mobile
Smartphone Use for Search is surging
Small Screen “Non-Optimization” is one of the biggest reasons for website disengagement
Small Screen User Experience on a Non Mobile-Friendly site is horrible
Simply put, if you’re site isn’t optimized, you’re not going to get mobile traffic. That’s why Google is doing this, to improve user experience, and thus, the use of Google itself as a Search Engine. After this update, you won’t get search traffic AT ALL. That’s why it’s called #MobileGEDDON; it’s a world ender.
Get Started Today. Take action. Don’t just sit there and hope it gets better.
Remember, “Hope is not a strategy”.
You can contact me here, and I can get you some help, but even if you don’t contact me, contact SOMEONE. Get going.
IF you’re still not convinced that mobile is both the future and critical to your business’s success, here are more facts about mobile use and dominance in the local retail space:
- 50% of all mobile searches are conducted in hopes of finding local results
- 61% of local searches result in a purchase
- 50% of mobile users visit a store within a day after conducting a local search
- 70% of smartphone users think a call button is important and 77% of tablet users think a call button is important
- According to Google, about 70% of mobile searchers have used the call button directly from Google ads to call businesses
- In fact, 61% of mobile searches result in a phone call
- More than half of mobile callers are researching a product or service, or want to complete a purchase when they call a business directly
- According to comScore, mobile search queries (smartphones + tablets) were roughly 29 percent of total search volume.
- 51% of consumers more likely to purchase from a #mobile optimized site
- Google reports that 40 percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience, and 57 percent wouldn’t recommend a business with a bad mobile site.
- 71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.
- One half of all local searches are performed on mobile devices.
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones.
- By 2016, 88% of local advertising will be delivered on a mobile device.
- The average consumer spends 127 minutes in mobile applications a day, responding to emails, browsing Facebook, and searching for places nearby. To give some perspective, that’s nearly an hour more than people spend on the web and 41 minutes shy of the 168 minutes Americans spend watching television.
- 3 out of 5 consumers search for local businesses on their smartphone.
- 8 billion people now own mobile phones. Just 4.2 billion own a toothbrush!
- The average person checks their smartphone 34 times a day .
- 64% of decision-makers read their email via mobile devices
- 57% of U.S. smartphone users see at least one mobile ad a day
- App usage (80% of time) dominates browsers in mobile usage
- 96% of all web use in the United States is via mobile browsing
- By 2016, the number of mobile devices is expected to surpass the world’s population–an 18-fold increase between 2011 and 2016
- 53% of American consumers use their smartphones to access search engines at least once a day
- 91% of adults have their mobile phone within arms reach 24/7
- 46% of consumers will NOT return to a mobile site that is not working properly
- 9 out of 10 mobile searches lead to action, over half leading to purchase.
- 48% of mobile visitors who visit a site that is not mobile-friendly felt that the company just didn’t care about their business
- 54 percent of Americans have substituted the Internet and local search for phone books
- 97% of consumers use internet when researching local products/services
- 95% of smartphone users have looked for local information
- 98% of searchers choose a business that is on page 1 of the results they get.
- Two out of three customers prefer accessing a mobile website than a mobile application.
- 75% of mobile shoppers have used a mobile coupon.
- One third of all ecommerce purchases were made on a smartphone during the holiday shopping season
- Consumers spend more time shopping on mobile devices than desktops.