Establish credibility with professional branding on your LinkedIn profile.

Connect with marketing and roofing industry professionals to increase visibility.

Large header images waste valuable screen space and slow user engagement.

Guide users immediately to relevant information with phrases like "Click here to see the areas we serve below."

Avoid the "Aunt Susie's Kittens Problem" - social platforms are designed to steal your traffic.

Transform your generic "areas we serve" list into dedicated location pages.

Use format: "[Service] + [Location]" (e.g., "Roofing Company Mandeville")

Make it clear who the owner is with "From the Owner" labels and photos.

Keep track of how Google's AI summary changes with your review patterns.

Every H2 tag should include relevant keywords for maximum SEO impact.

All FAQ questions should be H2 tags. Source 60-70% from Google's "People Also Ask" and 30-40% from AI platforms.

Separate FAQs by service type: shingle roofs, metal roofs, specialty brands, and general questions.

Consider removing secondary services unless they generate cold traffic leads.

Optimize navigation bar and consider adding "Top Questions" section.

Move map embed to footer and add "Top 3-5 Questions" section.

Write 700+ word blog posts for each top question and create strategic internal links.

Research how people search in your area - by parish, county, or municipality.

Monitor rankings and focus on areas with actual search volume and business potential.