REVIEWS! Perhaps greatest way that you can help your favorite small business is by reviewing. Reviews in Local SEO During COVID-19 are more critical than ever. Most of us know this by now, but reviews are the lifeblood of local businesses. Amazon started this trend, completely revolutionized the marketplace and transforming what used to be [...]
1. Do a full SEO audit of your main business website. The first and probably most important SEO task you can do during the Coronavirus Quarantine is to audit your website to understand a baseline of where you are. You can then easily make a list of things to fix, figure out which ones [...]
Every small business owner thinks about SEO, many try it, and every one who tries to do it for themselves looks for Free SEO Tools. That's why I put this short list together. With this list of tools, you'll be able to get started and make some progress on your SEO journey. These are free [...]
Blog Blogging Media Messaging Social Media Concept Blogging Help for Small Businesses is here! Blogging is hard. Sometimes, it's even harder. Writer's Block is no joke, and when you're preoccupied with all the other minutia in SEO, Social Media Marketing, etc... that a small business owner has to keep up with, it's understandable [...]
Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2020 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]
Customer Acquisition and YOUR Small Business Marketing When you think of Customer Acquisition, perhaps the most powerful question is this: “If you could clone one customer and have 1,000 just like them, who would they be?” This forces you to strip away any customer except the most ideal. It focuses your marketing, sales and [...]
Calling your Mobile App (or insert your product or service here) "Free" when it's Only a Free Trial Boo. Just Boo. What's worse is that I'm 5 clicks into their website and I STILL DON'T KNOW THE PRICING! Now, here's an important lesson: because of this experience, I'm VERY PROBABLY going to tell this story [...]
The Best Online Marketing Podcasts and Blogs I've Found for 2020 If I put a little work into it, I think I can come up with 100,000 individual online marketing podcasts and blogs in existence. That means you have a lot of choices, and it's hard to tell which one to give your time [...]
Repurpose Your Content: The Key to Longevity & Content Marketing Success You see this image a lot. But when do you see it applied to Content Marketing? That's what I want to address today. Repurpose Content Marketing: The Secret Tool What is "Repurposing"? Repurposing When you create content, you have an asset that you [...]
Branding Lessons We Can All Use! This is essentially an ongoing case study of branding that I find effective. I am continually on the lookout for great branding, and it's too often rare. I hope you find great Branding lessons that you like and find valuable here. I'll offer a brief breakdown of the principles [...]
