1
🔐
Claim and Verify Your Google Business Profile
Secure ownership of your business listing to unlock optimization features.
- Search for your business on business.google.com
- Click "Claim this business" or "Manage now"
- Complete verification (phone/postcard/email)
- Wait up to 14 days for postcard verification
2
📋
Complete Your Business Information 100%
Fill every available field to maximize your profile's effectiveness.
- Legal business name (no keyword stuffing)
- Complete address with suite numbers
- Local phone number as primary contact
- Website URL and business hours
3
🏷️
Choose the Right Business Categories
Select precise categories to appear in relevant local searches.
- Primary: "HVAC contractor"
- Secondary: Air conditioning contractor
- Add: Heating contractor, Furnace repair
- Include: Commercial HVAC (if applicable)
4
✍️
Optimize Your Business Description
Craft a compelling 750-character description with services and service areas.
- Mention specific services (AC repair, furnace installation)
- Include service areas naturally
- Add unique selling proposition (24/7 emergency)
- Use relevant keywords naturally
5
📸
Add High-Quality Photos Regularly
Visual content drives engagement and demonstrates professionalism.
- Upload 10-15 photos initially
- Include: exterior, team, work progress, completed projects
- Add new photos weekly
- Use 720p+ resolution, descriptive file names
6
⭐
Encourage and Respond to Customer Reviews
Reviews are the #1 local ranking factor for search visibility.
- Ask satisfied customers for reviews
- Respond to ALL reviews within 24-48 hours
- Thank customers for positive feedback
- Aim for 5-10 new reviews monthly
7
📢
Use Google Posts Strategically
Highlight special offers, seasonal services, and company updates.
- Post 2-3 times weekly during busy seasons
- Create posts for seasonal maintenance, special offers
- Use high-quality images with clear CTAs
- Remember posts expire after 7 days
8
🗺️
Add Your Service Areas Accurately
Define precise service boundaries to reach the right customers.
- List all cities, neighborhoods, zip codes served
- Don't claim areas you don't actually service
- Update seasonally if areas change
- Be as granular as possible while accurate
9
🚨
Optimize for Emergency HVAC Services
HVAC emergencies happen 24/7 - make sure customers can find you.
- Clearly mark 24/7 emergency service availability
- Create posts highlighting emergency services
- Include emergency keywords in description
- Ensure phone connects to dispatch
10
🕒
Add Seasonal Special Hours and Updates
Keep hours current for peak seasons and holidays.
- Update for busy seasons (summer/winter rushes)
- Mark holiday hours well in advance
- Use temporary hours for weather emergencies
- Outdated hours hurt rankings
11
❓
Monitor and Respond to Customer Questions
Address common questions in the Q&A section proactively.
- Check Questions & Answers section weekly
- Answer questions about pricing, emergency services
- Seed helpful questions yourself
- Keep answers concise but informative
12
📊
Track Your Insights and Performance
Use Google's data to optimize your local SEO strategy.
- Check insights monthly for search queries, actions
- Monitor customer contact methods
- Track review velocity and rating trends
- Use data to refine optimization strategy
13
🔗
Maintain Consistent NAP Information
Name, Address, Phone consistency across the web is crucial.
- Match GBP info exactly with website
- Update directory listings (Yelp, BBB, Angie's List)
- Use same format everywhere
- Fix inconsistencies immediately
14
🌐
Link Your GBP to Your Website
Create strong connections between your profile and website.
- Add GBP URL to website footer
- Embed Google reviews on website
- Include "Review Us on Google" CTAs
- Ensure contact info matches exactly
15
🔄
Stay Updated on GBP Changes
Google frequently updates features - stay current for competitive advantage.
- Follow Google Business Profile announcements
- Test new features as they become available
- Adjust strategy based on algorithm changes
- Consider professional local SEO help
🚀 Quick Action Items for This Week
Start implementing these high-impact optimizations immediately
Your 5-Step Quick Start:
- Verify your listing is claimed and 100% complete
- Upload 5 new photos of recent HVAC work
- Ask your last 3 satisfied customers for Google reviews
- Create 2 Google Posts about seasonal services
- Check and update your current business hours
Remember: Your Google Business Profile works 24/7 to attract customers.
Make sure it's working as hard as you are! 💪
