SEO Timeline for Home Service Businesses
“SEO is a long-term strategy” results usually begin to appear after 3 to 6 months, even if you’re using an experienced SEO agency. depending on your industry’s competition and your website’s condition.
Google needs time to crawl, index, and rank changes. If you’re doing SEO yourself for your roofing, remodeling, hvac or plumbing site, you need to understand “crawl budget”. In short, it just means that it takes a certain amount of time to crawl any site, and that Google will assign a certain rate at which they’ll crawl your site. Count on getting crawled twice a month. If you post regular, high quality content, you can encourage that happening more frequently, but if you have this 2 times per month model in mind, it keeps your expectations in line.
New websites or those with few backlinks may take longer. Again, consistent content creation, proper optimization, and reputable backlinks help accelerate results. Once momentum builds, SEO delivers lasting growth that compounds over time, unlike paid ads that stop producing once you stop paying.
How to Encourage More Frequent Crawling (easy mode for Roofers, Remodelers, HVAC and Plumbers)
- Post job summaries with pictures (make sure you mark up your images properly)
- Post review blog posts, where you tell the story of the job, along with the review. Don’t forget images (properly marked up)! Are you seeing a pattern?
- Post “Don’t do it like THAT” posts, warning homeowners away from common horror stories in your niche
If you just do these things, you’ll increase your rate of growth in SEO, and this is all work you can do yourself.
One thing, though: you can’t do this on just any website. You need a website that is robust and built for SEO. That’s why WordPress websites are still the best option, and that’s why we only build sites on WordPress for our roofer and remodeling clients.
