Content Marketing is projected by MediaPost to expand by 116% from the $144.81 billion spent in 2014 to $313.42 billion by 2019. Since consumers are less responsive to normal advertising and “hard sale” sales tactics, this should come as no surprise. Consumers want well-written, informative content to help them make the right buying decisions, without being “sold”. According to a recent marketing study by industry leader Hubspot, “70% of customers prefer getting to know a company through articles over advertising”.

The core of our Content Marketing service is to turn your small business and brand into a publisher of engaging and useful content assets for your prospects by building an information-rich website (if needed) that will give search engines like Google and Bing content assets to assess, then properly index for the keywords relevant to your customers, and therefore your business.

Content Marketing is, above all else, the art and effort of understanding what your prospects and customers are searching for, then strategically delivering optimized content to them. This process must be based on the keywords that you have discovered, through proper research, are driving organic search traffic and conversions.

Next, our strategy is to share that optimized content in a way that is relevant and compelling to your prospects. You do this by socializing your content through your organization’s properly optimized and deployed social networks. The objectives are simple: grab attention and then traffic for your website, generate social signals from social media channels, and earn quality links from other websites.

When we design a Content Marketing campaign for a client, we consider SEO and Content Marketing to be inseparable. Weaving SEO best practices throughout your content ensures that we’re obeying Google best practices, which makes it more likely that your website will move up the rankings list.