21 Books for Small Business Owner

Below you’ll find a list of what I have found to be the best business books for small business; books that I really love. I have found each of these to be very helpful, and a few of them to be life-changing.

The Best Business Books for Sales, Inspiration, Education and more…

Each Author is, or should be, a recognized expert in the field of small business, linked to profiles at their sites or Wikipedia, so click there if you’d like to learn more about each one.

First, if you want more reading on the best business books (as voted on by some heavy hitters in the small business world), here are a few helpful links:

Other Lists of Great Small Business Books:

Best Sales Books, list by Inc.com

Best Mangement Books, list by Wall Street Mojo

Best Books on Entrepreneurship, list by Fundera

Best Marketing Books for Small Business Owners, list by Creative Boom

Best Small Business Strategy Books, also by Inc.com

If you’re looking for a book to change perspective, improve your sales, open your mind or just give you a little extra push, then I hope you find some of what you’re looking for on this list

Swim with the Sharks Without Being Eaten Alive

This is a great overall business book for small business owners. It is pointed a bit more at corporate employees, but any small business owner will find nuggets of great value in there. Its longevity makes it one of the best books for small business growth out there.

Harvey B. Mackay

Influence: the Psychology of Persuasion

This is truly a game-changing book for small business owners writing copy for advertising, online marketing, social media marketing or any other online marketing purpose. The insights are incredible, and you should take about a year reading it. Each chapter will most likely change the way you write copy.

Robert B. Cialdini

The Adweek Copywriting Handbook

This is another game changing book for small business owners. Joe Sugarman is a legend in the copywriting business and has written some amazing and historical ads. These principles will inform your content marketing work, whether it’s SEO, Sales, Social Media or anything else in Digital Marketing. In this book, you get to look over his shoulder as he breaks down how and why he wrote each ad or copywriting piece. Much of this thinking goes into my own Conversion Edit Service. This is an exhaustive work, and will change your copywriting life. I’ve read this one cover to cover several times, and I’m not alone in believing it to be one of the best small business growth books, just because of its direct effect on your messaging.

Joseph Sugarman

Hardball: Are Playing to Play or Playing to Win?

UPDATE: This is truly, officially, the most under-rated small business book on this list, and perhaps the most under-rated business book of all time. Wonderful, short book that, while it rarely makes the lists of the best books for small business, chronicles mistakes made by big companies, yet the lessons learned can be applied by just about any small business owner. Branding, marketing deployment and more, it’s all covered between the covers of this well-written, entertaining little book.

George Stalk and Rob Lachenauer

The One Thing

If you haven’t read The One Thing, you’ll notice a distinct difference in the way you think about what is necessary and what isn’t once you HAVE read it.

It’s a powerful refocusing tool that helps you understand just how much of life is not as urgent as it feels, and then how to pick that one thing that will make the biggest difference for your life right now.

Gary Keller and Jay Papasan

Built to Last

Same as above, amazing book that will further open your mind to new ways of thinking about setting up and running your business. Read them!

Jim Collins

Freakonomics

Great book for changing the way you think about numbers and how they affect your business. Not so much a direct business book, but it really helps to think about numbers differently, and that can change your business.

Steven Levitt & Stephen Dubner

Scientific Advertising, the Best Small Business Growth Book ever?

Claude Hopkins is THE father of modern advertising. Most tactics you know about, and many of them that you don’t, are founded by him. He is one of the main reasons you use toothpaste, fyi. He’s also the reason you know the name Schlitz Beer. He started all this over 100 years ago, so there are many tactics he recommends in the book that you can’t use directly any more. Like the other books I’ve said this about, but FAR more so, the underlying principles are very sound.

Claude Hopkins

The Ultimate Sales Letter

Dan Kennedy is a legend in the copywriting field, and has great stuff out there. This is one of his core pieces on sales for small bussinesses, and one he’s most known for. He has launched an entirely new line now, but this book still has great content marketing lessons to be learned. All of his books are based around the same principles. So start with this one and work outward.

Dan Kennedy

The Ultimate Marketing Plan

Same as above, amazing book that will further open your mind to new ways of thinking about setting up and running your sales and marketing. Dan Kennedy is a copywriting rock star. Read them!

Dan Kennedy

The E Myth Revisited

This is another early book that carries tons of great lessons, but is a bit dated, especially if you have read lots of other organizational books. If not, great place to start. Read it and you have a great platform to move on to more recent books.

Michael Gerber

The One Minute Manager

Ken Blanchard’s and Spencer Johnson’s book is one of those short books that carries a ton of weight. It really changes the way you think about time, time management, and managing people, which just happens to be 3 of the most critical areas in business for any small business owner. Great read and handy resource.

Spencer Johnson & Ken Blanchard

The One Minute Manager

Great book by Spencer Johnson, and another that has great concepts that have been covered in many books since. I read it anyway, and still got good lessons from it.

Spencer Johnson

The 7 Habits of Highly Effective People

Steven Covey’s classic yields lesson after lesson, but is a bit of a heavy read. I know tons of people who have started it but never finished. Still, any of it you get through will help you.

Stephen J. Covey

Rich Dad Poor Dad

Robert Kyosaki’s classic book on habits, values and life is conversational and a great read. Great values, and a great read.

Robert Kiyosaki

The Art of War Sun Tzu

One of the top 5 best small business growth books of all time. The concepts in “The Art of War” translate to all walks of life, and will definitely help you in your business. The ideas in this book are far more indirect than you might be used to, but I highly recommend pressing through.

Sun Tzu

The Sales Bible

Jeffrey Gitomer wrote one of the best books I’ve ever read on sales. Exhaustive and endlessly informative, it should be considered critical reading for anyone in sales. I’ve never picked it up and opened it where I didn’t learn a powerful lesson.

Jeffrey Gitomer

The Copywriters Handbook

Robert Bly’s classic on copywriting should be sitting on your desk if you are a copywriter or content marketing lessons to be learned. All of his books are based around the same principles. So start with this one and work outward.

Robert W. Bly

21 Books for Small Business Owner

Other Lists of Great Small Business Books:

Swim with the Sharks Without Being Eaten Alive

Influence: the Psychology of Persuasion

The Adweek Copywriting Handbook

Hardball: Are Playing to Play or Playing to Win?

The One Thing

Built to Last

Freakonomics

Scientific Advertising, the Best Small Business Growth Book ever?

The Ultimate Sales Letter

The Ultimate Marketing Plan

The E Myth Revisited

The One Minute Manager

The One Minute Manager

The 7 Habits of Highly Effective People

Rich Dad Poor Dad

The Art of War Sun Tzu

The Sales Bible

The Copywriters Handbook

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