Ultimately, the success of a digital marketing plan can be seen in the number of conversions it creates. But it can be difficult to track exact results, as a consumer needs several “touches” before finally deciding to purchase. A visitor may read a blog post, and then see an update on social media, and then read a few emails, before finally deciding to convert. While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch.
So give your new digital marketing efforts some time to take effect, and then look for an overall uptick in sales. That’s how you’ll know if things are working as planned.
And if you have any more questions about digital marketing, check out our CEO Shama’s new book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.