Picture your ideal client. Let’s call her Sarah. Right now, Sarah is reading your marketing copy: You spend weeks crafting a strategy for your advertising, pay a good copywriter to help you write it out, then you pay to put it out, and then what? What happens when Sarah reads your sales material? I’ll explain more in a minute, but first let me ask you a couple of questions.
How many times has a potential client come up and asked a question about your ad that had nothing to do with the ad?
Are you aware that the biggest problem that small businesses have is controlling their “message”?
People read what they want in print. You may not realize this, but when you read something, all the definitions of what you read come from you. Your customers are the same; when they read your ad copy, you are the mercy of what they “know” about your product. Your message gets “re-defined” through the lens of their own ideas and thoughts.
How can you control this? How can you keep your message from getting distorted?
Frontburner Marketing offers Video Marketing Tools you can use to craft your message and deliver it-exactly the way you planned it. It’s much harder to read implied ideas into a video rather than text on a page. Adding visual reference points gives more definition and life to your message, and enhances the value of your product or service.
Have you been looking for a way to get your message out? Do you have an event coming up that you want to be able to promote efficiently?
Video Marketing allows you to put out your message, deliver it to your potential customer, and make sure they get “the message”.
If you have been looking for a economical and repeatable way to get your message out, Video Marketing might just be for you! Contact us today for more info.