Going into 2020, Email marketing is still one of the most effective tools for a small business to reach customers. If you think about it, it makes sense.
Instead of posting content on your site and just hoping people will see it, or posting on social media and hoping fans will see it, you’re sending information, answers to problems, and other content directly into each prospect’s inbox, where they are far more likely to see it! Even if they don’t open it immediately, they’ll still see the subject and your company’s logo, service offering, etc… each time you send email. This way, you’re always communicating directly with your prospects or clients.