Short answer: probably. There’s a concept I call “Minimum Viable SEO”. I don’t think it’s original to me, but I’m not worried about it.
The idea is that yes, there is a base level of SEO you need to do to your site. Assuming your site has a year or more on the content you have there, it’s fairly easy to see if you need it.
Search the name of your company. As long as it’s not a common phrase, like “Dog Food” this will work.
For instance, if your business name is “Harris Electric”, you should be able to google your business name and you come back at the top. If not, then use your demographic. IF you’re in Dallas, it would be “Harris Electric Dallas”.
If you don’t return on page 1, you have a problem, and you need on page work.
Next, go after your service demos.
If it’s electric, then you’ll have electrical repair, electric panel installation, gfci inspection, etc..
Google your business name plus each one of these service areas, i.e. “Harris Electric gfci inspection”. Individual pages in your website should return for each service type. If they don’t, red flag.
This is what “Minimum Viable SEO” does for you, and yes, you need it.
There are basically two types of backlinks: dofollow and nofollow. Dofollow backlinks are links that are coded to tell search engines to follow the link from your page to another (or vice versa).
Nofollow backlinks are links that tell the search engine NOT to follow it. The reasoning is to indicate to the search engines that this link is not important to the core content of your site or page.
That’s a bit oversimplified, but that’s the way it works (for instance, it’s the ABSENCE of the rel=nofollow tag that tells a search engine to keep the dofollow status in place).
It’s widely thought that dofollow are the only backlinks that will give you any SEO advantage.
That used to be true, but thanks to Google’s algorithm updates like Penguin, Panda and Mobilegeddon, it’s not as true as it once was.
Nofollow backlinks could be great to increase exposure of your website or blog and sending traffic to those, but they will not technically help you with SEO as a ranking signal. Still, it doesn’t mean nofollow backlinks are bad.
The quality and value of a nofollow backlink is really about how Google sees the site. If it is valuable to the community, and has great organic traffic, then the link will have some value, even if it’s nofollow.
Looking at the reputation of the website linking to you is critical. It also matters if the source website content is relevant to you. If a well-known, reputable website links to you, even if it’s a nofollow link, the backlink will still be good.
There are tons of good websites you’ve never heard of.
Checking the SEO metrics of any site you want to get links from is always recommended, but old school ranking factors aren’t as important any more. Google has changed all that, and values relevance above all other factors.
If enough people view a site as relevant, it’s relevant, and the link matters, nofollow or not.
If you want to, you can still analyze factors in Google Analytics like the Citation Flow, Domain Authority, Trust Flow, Page Authority, total external links, how often they update content, and more.
But at the end of the day, if you don’t have relevant content, your links won’t matter.