Austin Social Media Marketing FAQs
“Social Media Marketing” is a very broad term, perhaps too broad, that encompasses Facebook, Twitter, Instagram, Snapchat, Pinterest, even Yelp and Myspace (and more…and more….)!
No solopreneur can effectively manage all of these platforms. Even an Austin small business with a full time social media manager will struggle to correctly deploy messaging across each one, because they’re all different with different audiences.
Is Social Media Marketing for you? In short, and not enough detail, yes. There’s almost no Austin business that won’t benefit from it. But hopefully these FAQ below will help you navigate your own search for truth.
Looking for answers in other areas of your Digital Marketing? It’s easy! Just click one of the links below:
In some cases, not using social media marketing can actually harm a business by either not offering social proof by having optimized accounts, or mismanagement of information. Consult a professional.
The Value of Social Media Marketing for Austin Small Businesses
Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through your sales process.
The Cost of Social Media Marketing in Austin: Your Time or Your Money?
One thing is for certain – social media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost.
The key is to get the maximum ROI out of the time or money you put into it.
It’s important to remember, however, that ROI doesn’t have to mean revenue. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email marketing subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your social media marketing strategy is.
The Best Social Media Platforms for Your Small Business
There is no set answer to this question, because you need to have a presence wherever your customers are – and different businesses have different audiences.
One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites (others still rely on Google searches, so make sure your SEO is in good shape!). Find out where your customers are, and follow them there.
Social Media Marketing Value for B2C or B2B
It’s important for both, but in different ways.
While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content.
As a tool for connecting a business with its customers, however, social media is vital to both.
As with all Social Media Marketing, your Facebook Marketing strategy is only as good as your Sales Process and the rest of your Content Marketing.
Keep this in mind:“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury (@erinbury)
Social Media Marketing and SEO
A good Austin SEO company will insist that you do Social Media Marketing along with your SEO efforts, simply because Google likes the social signals.
Social signals are not the be all end all of SEO efforts, of course, but they do matter.
Of course, if your sales process isn’t lined up correctly, then SEO and Social Media are both moot points. All 3 have to work in concert.