Austin Email Marketing FAQs
This is a list of brief answers to some of the most common questions I get from clients and speaking event attendees. If you are looking for Frequently Asked Questions about other areas of Integrated Digital Marketing, I have these to choose from:
Let’s take a look at these:
Instead of posting content on your site and just hoping people will see it, or posting on social media and hoping fans will see it, you’re sending information, answers to problems, and other content directly into each prospect’s inbox, where they are far more likely to see it! Even if they don’t open it immediately, they’ll still see the subject and your company’s logo, service offering, etc… each time you send email. This way, you’re always communicating directly with your prospects or clients.
These lists won’t contain prospects truly interested in your services, since they didn’t opt-in to your specific email list directly, so they’ll be more likely to mark your email messages as spam.
Offer your audience a strong asset in exchange for signing up to get your emails. Put this offer on your site, your social media accounts, landing pages on your website – get the word out, and be active, and your prospects will qualify themselves by opting into your email.
It can be a white paper, Ebook, webinar, video, even a coupon – anything that’s attractive enough to potential clients that they are willing to offer their email address in exchange.