Blogging Help for Small Businesses: Quick Start Method!

Blogging Help for Small Businesses

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Blogging Help for Small Businesses is here!

Blogging is hard. Sometimes, it’s even harder.
Writer’s Block is no joke, and when you’re preoccupied with all the other minutia in SEO, Social Media Marketing, etc… that a small business owner has to keep up with, it’s understandable to feel like you’ll never get that blog post written.
Even when it’s your responsibility to know how to write content (like it is for me), I still struggle. I know what it feels like to know the clock is ticking on finishing that blog post, but I’m staring at a blank screen at 2am….again.
We all know that blogging is important for SEO, but when you’re stuck, that doesn’t help much. What to do?

Quick Start Method to Help you in Your Blogging

Over time, and through may episodes of my own Writer’s Block, I developed a “get you moving system” that’s simple and effective, and takes advantage of all the info you have in your head about your business, its products and services, and gets that knowledge out of your head and onto your website.

Here’s the Quick Start Method I developed for Small Business Bloggers, step by step.

1. List your top 5 services or products. Hint: these should describe problems you solve for the customer if at all possible.
2. Pick the one that you know the best, or you’re most ready to write about.
If you’re a roofing company, you might have residential roofing as your service you’re going to highlight.
3. Write down five facts about that product or service.
4. Now, write 3 sub facts about each one of the Core Facts.
Your first core fact might be that Pitch Matters: the angle of modern roofs changes the game in terms of types of shingles you can and can’t use. That would be your first Core Fact.
A Sub Fact might be the differences between  standard shingles and dimension shingles, giving the history of the development of each, and why a customer would choose one over the other. Mix in use cases with these ideas, and you’re off to the races!
Now write an intro and outro, and you should have about 1,200 to 1,500 words of text. Bingo! You have a blog post.
Power up your new blog post by adding images, along with industry links that add to your strongest points, then add a review somewhere in the text, talking about how great you are. Now your blog post is even stronger.

Add Video to your Blog Post

Bonus points if you have a YouTube video that you can embed somewhere on the blog. Now just repeat this five times, and you have five blog posts that you can share regularly as Evergreen content.

Here’s a tip: Voice-to-Text.

I actually wrote this draft using a voice-to-text transcription function inside of Gmail. It’s a great tool, and is pure gold when I want to get an idea out of my head.


Vintage Blogging Tips

Here are some tips from a piece I wrote a few years ago. It’s fun and instructive to see how far things have come in less than 10 years.

Marketing Interview with Kelly Weller on Marketing FC Dallas: Blogging Tactics and Tips

This is a great interview piece with Kelly Weller, the former VP of Marketing for FC Dallas. In it, she discusses the different strategic concepts she and her team used to market the team. Dallas is a Football town (Go Cowboys!), so the challenges in marketing a soccer team are significant. There are many lessons here for any Dallas area small business owner. Click the link below to read the piece.

What does it mean for you?

  • Know your Audience. Build buyer personas, and pitch to them in your content
  • Know your Tools. Educate yourself, or hire that knowledge. Don’t play the game without knowledge
  • Know your Competition. Don’t spend lots of time and money trying to conquer hills that are too tough to climb. Find the low hanging fruit

Slow Sites to get Punished by Facebook

Following Google’s example (but you know Mark Zuckerberg would ever admit that!), Facebook is now targeting sites that have a slow load speed for punishment. Whether they will be charging more in their ad ecosystem is not clear yet. You can check out the Facebook announcement on page load speed effects here.

This article in Search Engine Journal, written by Danny Goodwin (follow him on Twitter here), also covers some great info for small business owners on how to follow Facebook’s demands on optimization, as well as covering the newly announced “Prefetching”, which is another tactic to make pages load faster. Again, this will be an interesting watch.

What does it mean for you?

  • Analyze your site for speed, or hire an expert to do it. Find out what’s slowing you down
  • Build an action plan with a deadline to address any slow spots
  • Make sure your content is relevant, so that Facebook and Google algorithms like you. That way, they’ll return your content higher!

Behavioral Targeting Coming to Snapchat, (because you knew it would)

Facebook has proved the model for successfully monetizing a social media channel, and everyone else either is currently or will soon fall in line. Well, all except Twitter, who seems to find the longest way around every problem. What does this mean to you? Not clear yet. At a minimum, it seems unlikely that it will retain its “cool” status among the youths, but that part will be interesting to watch. Instagram’s steps in that direction don’t seem to have hurt it yet.

What does it mean for you?

  • Don’t make any hard and fast plans yet; more change is to come. Dip your toe into Snapchat, but don’t hinge your entire marketing plan on it; it’s still evolving.
  • Work on your Facebook and Instagram strategy, because most likely, what works there is going to come close to working on Snapchat.

Google is Taking Down (or has taken down) the Mobile Friendly label from SERPs!

This is an interesting move, signaling something akin to “the new normal” in search having arrived. Of course, you have to already know that mobile-friendly is critical for your business, and if you don’t already have it done, it’s job #1 for you. You simply can’t compete in any cohesive Content Marketing strategy without planning for mobile. This article walks you through the facts in this latest move by Google in the continuing migration to a fully mobile world.

What does it mean for you?

  • If you’re just now starting to understand that mobile is important, you’re WAY behind. Get educated as fast as you can, and that probably means hiring a pro
  • If you have some understanding about mobile, but are not actively using it in your Strategic Marketing, then change that, TODAY
  • If you understand where Google is going, then you won’t be surprised by moves like this

BONUS MOBILE PIECE From American Genius:

Mobile stats point to a true tipping point in Mobile usage. Get on the train or get left behind. I literally opened Facebook after publishing this piece and was greeted immediately by this great piece by Nichole McNeil, writer for the American Genius, so I had to include it.

Search Marketing Recap From SearchEngineLand (SEO, PPC, Google, Bing, etc..)

No roundup for Dallas small business owners would be complete without discussing search engine Marketing, so here it is, a Recap of All Things Search by SearchEngineLand. This piece includes discussions of targeting, ad snippets by Google, Bing’s latest moves, and more.


Read through this piece and let me know if you’d like other material covered, or get in touch is you simply have questions about any of the material included in this piece.

Have a great day, and Happy Marketing!

2020-07-25T02:01:49-06:00 By |HOME-SIDEBAR, Marketing Strategy|Comments Off on Blogging Help for Small Businesses: Quick Start Method!

About the Author:

I'm Kyle Bailey. I'm a sales consultant and SEO & Wordpress expert living in Austin, Tx and working with clients nationwide. I love helping clients, good Tex-Mex, and great music!