Embedding YouTube Video on Mobile Optimized Site for Mobile SEO
Mobile vs. Desktop
There are many options you have for embedding a YouTube video on a desktop–
- Above the fold?
- Left on the page?
- Landscape orientation, or upright?
However, your options get reduced significantly when thinking of user experience on a mobile device, since the video usually takes up the full width of the screen.
This can dramatically affect your Mobile SEO results, as time on page is a high ranking factor. If your embedded video is not attractive and easily viewable, the resulting bounce rate can kill you.
There are a few options that you might not know about, and if you don’t know how to properly implement them, it could really hurt your Mobile Optimization [Check out my post below: “5 Reasons “Mobile Friendly” Might NOT Be”].
Mobile Marketing is Content Marketing
I created this YouTube Video to show you exactly how to do your Embed so that you get the maximum impact from your Mobile Strategy efforts.
You can see it below, and call or email me if you need help with your site being mobile friendly, embedding Youtube Videos, or your overall Mobile SEO Strategy.
The Mobile-Friendly Bar in SEO: Is passing the Google Test “good enough”?
Is your site Mobile-Friendly? What if you pass Google’s Mobile-Friendly test? Is that enough? I wrote some answers on this very topic, because there are critical elements in your SEO game that you have to get right for your site to have a good Click Through Rate (CTR) on mobile devices. CTR directly affects organic ranking, thus the success of your SEO campaign.
Read more here:
5 Reasons “Mobile Friendly” Might NOT Be
Mobile Optimization is the New Normal
Unless you live under a rock, you know that your site has to be mobile optimized. This means…what? Well, it’s meant many things over the 8 years since the Apple iPhone exploded onto the technology scene and disrupted every business from Tom Tom Go to Sony Ericsson (remember them?).
As mobile use has increased, Google has been sending warning signals that your site had better be friendly to mobile visitors, and this spring, they took decisive action to ensure this is the case. They launched what many called “Mobilegeddon“, which separated desktop rankings from mobile ones. This raises the frightening, and all-too-real scenario that if your site is not mobile friendly (according to Google, which we’ll get into a little later), you will lose all those nice, shiny first page placement rankings that bring you so much business. This is for mobile only, and you won’t lose any rankings on desktop by not being mobile friendly.
Mobile Friendly? Maybe, Maybe Not
Google even set up a nice “mobile friendly testing page” so that you can enter your URL and see if you pass their test. Once your website passes this test, you’re all good, right? Wrong. What you might not know is that you can pass the Google mobile Friendly test, but your site could still severely fail the true test: Does it Get You More Customers?
Before I go any further, let’s get one thing clear: I’m not disparaging Google’s test or methodology. Their goal is to make sure that the content on your site is readily visible and accessible to visitors, and it does a good job of that. What it doesn’t do, and was never meant to do, is ensure that your content is actually INTERESTING to those visitors.
Here are the 5 things Google wants your mobile site to do well:
(this is from the Google Mobile Usability page)
- A defined viewing area (or viewport) that adjusts to the device’s screen size.
- Content that flows in the viewport, so that users don’t have to scroll horizontally or pinch the screen in order to see the entire page.
- Fonts that scale for easier reading on small screens.
- Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements.
- Visual design and motion driven by mobile-friendly technology.
This is all indispensable to a properly functioning mobile site, and certainly, if you don’t have these elements in place, your site won’t do well on mobile. So why do you need more?
5 Mistakes of Mobile Destiny
Instead of trying to walk through all of that, I’d like to talk about 5 mistakes that will cause your mobile web presence to not convert well. The goal of every page on your site should be for the client to get to the most relevant information on the page as fast as possible, then move them to the next decision they need to make. These 5 issues will stop your mobile site dead in it’s tracks and wast your time and your visitor’s time:
- Images of Domination. In WordPress you can have a “Featured Image” on a page or a post. The problem is that i but it can default to too large on the mobile page. People won’t scroll past that image, your bounce rate will go up, and you lose sales
- Sliders of Death Sliders can be great, but on mobile they rarely work well. Any text on a slider image is too small when scaled down to mobile screen size, and the scroll buttons are generally too small to click with your finger.
- Sidebars of Disappointment. Including your sidebar in your mobile set up can be very detrimental, again because of size. Most WordPress themes will kick the sidebar by default in a mobile resizing, but you should check yours.
- Videos of Regret Video is almost always a good idea, but if you don’t optimize your YouTube embed, you could lose all that wonderful traffic you gained by being mobile “unfriendly”. Many small business owners don’t realize that YouTube actually gives you quite a bit of flexibility in how your video behaves when you embed it. The most important of these, after title and description, of course, is the “Suggested Videos” function. If you leave this turned on, then there are 9 or so videos that “suggest” at the end of YOUR video, which of course gives your visitor all of these other options to leave your beautiful site, which is bad, mmmkay?
- Buttons of Chagrin Size, again, is everything. If your buttons don’t resize correctly, they will appear far too large for the page. If they do resize correctly, then they may reduce the text on the button to too small to be useful. Buttons can be time consuming and relatively expensive, but they’re worth it. Remember, that’s what your prospect is going to engage with when they decide to buy from you, so that’s the last place you want any uncertainty.
Final Thoughts on being Mobile Friendly
There are always things you can correct, and this list is by no means exhaustive. Your needs will vary some with your demo, too (sell to folks over 45? Raise your font size. Big buttons), but these are pretty universal considerations for a properly functioning mobile site, and you’ll find that if you implement them, your content is going to convert much better.
Evolution in Mobile Marketing
Voice Search in SEO has been a massive game changer, and it all started with Siri. Here’s a blog excerpt I wrote back in 2011 or so:
Mobile Marketing Monday: Siri Giving Apple A Distinct Advantage?
For today’s Mobile Marketing Monday, we’re going to talk about Siri, Apple’s new Artificial Intelligence virtual assistant. Google is dismissing it, but many think that this is a complete game changer and that Google’s entire platform is in jeopardy. See, Siri is going to be able to eliminate the search experience as we now know it, along with the entire monetizing model that goes along with it. Mobile Marketing will never be the same.
Think about it: what do you experience right now when you engage in the consumer side of mobile marketing? You type something in, and as good as Google has been at search (read: dominant), you still have to depend on what their algorithm returns for you. We all have times where that hasn’t met up to expectations. Siri looks like it might completely eradicate that experience. Read what Mashable has to say:
At the moment, Siri has a lot of iPhone-centric functions. But Siri the company implemented more than 45 APIs prior to being acquired by Apple — meaning the possibilities of a conversation interface to the web are endless. Back in April 2010, just after the Apple acquisition, Mashable noted Siri’s potential role as a driver in mobile search.
“Apple has the opportunity to outmode the entire Android ecosystem,” Morgenthaler says. Of course, that hinges on Apple making those APIs available to iOS developers, but he believes Apple will do just that: “This will be the differentiating factor in the iOS platform.”
Siri’s threat to Google could reach further than Android. In fact, Siri challenges Google’s entire search empire and shakes it to the foundation, Morgenthaler says.
“Google has made a huge contribution to all of our lives … they’ve made search comprehensive and instantaneous … but the whole paradigm is wrong,” he says. “
So, Siri has not been the Google-killer I thought it might, but it pointed the way to voice search. Voice has not changed the search game completely, but it has been a large influence.
Another huge watershed in Mobile Marketing has been Mobilegeddon. No serious SEO expert was taken by surprise by Google’s huge algorithm update to address websites that weren’t mobile-friendly, but it was still a massive update. Here’s what I wrote when it happened:
What is #MobileGEDDON and Why Does it Matter to Your Website?