SEO is a great tool, but despite what many SEO companies will tell you, you may not need it. That’s right, you might NOT need it for your small business to succeed. This might sound strange coming from an Austin SEO company, but it’s true.
Not all small businesses need it, but unless you are very knowledgeable in the field, you may need an online marketing professional to walk you through the why (you can learn more by reading our SEO FAQ page). That’s where we come in.
Want to know how your site measures up on SEO? Use our Free SEO Scan Tool below! It’s easy, just fill in your url, your target keyword and email, and I’ll send your SEO Score to you shortly!
Now, back to your reading!
SEO in Austin is predicated on two basic ideas:
- That people search for your service in large enough numbers to matter
- That you can benefit from increased requests for service
Those two sound simple, but maybe they’re not.
Massive numbers of people may search for your product or service, but can you explain it clearly on your website? If not, it’s not a good idea to pile a bunch of confused people onto your website. In fact here are some great questions to ask yourself before purchasing SEO services:
- Can you process/handle a dramatic increase in leads?
- Do you have the infrastructure to handle increased sales?
- Is your site conversion friendly (can prospects get to the info they need, and is it easy for them to make a buying decision)?
- If your product or service can’t be purchased online, do you make it easy to contact you?
- Is your per-unit profit enough to justify spending money on online marketing (hint: if the answer to this is “no”, you’re gonna go out of business)
Of course, the easiest way to determine if you need SEO is to contact us and request a free consultation.
Happy Marketing!
