What is a Value Proposition? There are many definitions out there, but I use a very simple definition of Value Proposition: I am proposing that the value of my product or service is greater than the dollars you have in your bank account to purchase it. That's it. Nothing fancy is needed here. What Value [...]
Confusing Value Proposition Example (screenshot tutorial) Confusing value propositions are killing business large and small all across America. Your business could be a victim. I found a great example in the screenshot I found here, and so I marked it up with some observations and questions that I hope will help. What is a [...]
Value Propositions and Branding: What's the Link? In this Mashable article, Dani Fankhauser asks the one question most small business owners forget to ask themselves: "Does MY brand offer a Value Proposition?" I really love the term Value Proposition for marketing, sales process and really all things digital marketing. The reason is simple: it proposes [...]