Repurpose Your Content: The Key to Longevity & Content Marketing Success You see this image a lot. But when do you see it applied to Content Marketing? That's what I want to address today. Repurpose Content Marketing: The Secret Tool What is "Repurposing"? Repurposing When you create content, you have an asset that you [...]
OK, ok, you can use it in your Content Marketing, but only if you don't care if your value propositions convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... Want to see how YOUR site scores for SEO? It's easy! Just enter your [...]
The most common mistake I see in online marketing, and the online sales process, is what I call a Disconnect between the Origin Page or Origin Piece and the Destination Page (sometimes called a Landing Page). What does this mean, and how can we stop this horrible thing from happening? Let’s start by defining our [...]
Content Marketing Tips Roundup. Yeehaw! In honor of our next Austin Networking meeting on Wednesday, I've put together a Content Marketing Tips Roundup. Below you'll find a quick description of each piece, followed by a link and a few words of what I thought was the best point of the piece. I hope these are [...]