Repurpose Content Marketing: Make Your Content Marketing Life Easier

Repurpose Your Content: The Key to Longevity & Content Marketing Success   You see this image a lot. But when do you see it applied to Content Marketing? That's what I want to address today. Repurpose Content Marketing: The Secret Tool When you create content, you have an asset that you can keep using throughout [...]

2020-03-01T13:47:15-06:00 By |Content Marketing|Comments Off on Repurpose Content Marketing: Make Your Content Marketing Life Easier

Content Marketing Tip #407: NEVER use Italics in Branding or Value Propositions

OK, ok, you can use it in your Content Marketing, but only if you don't care if your value propositions convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... Want to see how YOUR site scores for SEO? It's easy! Just enter your [...]

2019-10-18T06:31:44-06:00 By |Content Marketing|Comments Off on Content Marketing Tip #407: NEVER use Italics in Branding or Value Propositions

2 Easy Steps to Increase Engagement and Sales on Any Page

The most common mistake I see in online marketing, and the online sales process, is what I call a Disconnect between the Origin Page or Origin Piece and the Destination Page (sometimes called a Landing Page). What does this mean, and how can we stop this horrible thing from happening? Let’s start by defining our [...]

2019-10-18T06:31:57-06:00 By |Content Marketing|Comments Off on 2 Easy Steps to Increase Engagement and Sales on Any Page

AWESOME Content Marketing Article (TONS of info!) on Jeff Bullas

Great piece on Content Marketing: READ IT TODAY! I don't usually do this, but I'm just posting a simple intro to this article on JeffBullas.com, just because it's so great! It's written by Clement Lim, and I have to tell you, I'm shocked at the sheer volume of quality information in it. I hope [...]

2019-10-18T06:31:58-06:00 By |Content Marketing|Comments Off on AWESOME Content Marketing Article (TONS of info!) on Jeff Bullas

Content Marketing Roundup

Content Marketing Tips Roundup. Yeehaw!   In honor of our next Austin Networking meeting on Wednesday, I've put together a Content Marketing Tips Roundup. Below you'll find a quick description of each piece, followed by a link and a few words of what I thought was the best point of the piece. I hope these are [...]

2019-10-18T06:31:58-06:00 By |Content Marketing|Comments Off on Content Marketing Roundup