Blogging is "old hat" now in the world of online marketing, being all of 12 years old as a truly mainstream activity, and nearing its 20th birthday (arguably) of any existence at all. That's all well and good, but what is the value of blogging now? What's the point? Doesn't Facebook, Twitter and Instagram make [...]
Who has 2 thumbs and loves to help Small Businesses Grow? THIS guy! If you're like me, you do some networking in and around Austin, and talk to a lot of people. A common question I get is "What do you do?". My services are not easily summed up in a 3 or [...]
We All Need More Reviews, Right? I was recently asked by a customer about how they should go about getting more reviews, and I thought I'd share my template as well as some philosophy behind how I think about reviews. Hope it helps! How do YOU Think About Reviews? You have to start with the [...]
Marketing To Millennials: Changing Attitudes means Changing Ideas I'm a marketer. That's what I call myself when people ask "What do you do?", but what I really do is study human behavior and help small business owners adapt to that. Sales Consulting is a lot of my work, but really, all sales is human [...]
When people in an experiment by Daniel Mochon of Tulane University were shown two DVD players, 32% indicated they would buy one of the brands and 34% chose the other. But when the participants were shown a single DVD player, only 9% or 10% (depending on which brand they saw) said they would purchase the [...]
Why NOT use Italic Font? OK, ok, you can use it, but only if you don't care if the words convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... BONUS: you get the warm, comfy feeling of knowing that giant brands make the [...]
What is a Successful Home Page? For several years, I hosted an Austin Small Business networking group once a month over at Mangia Pizza at Mesa and Spicewood in North Austin. We discussed all things small business, marketing strategy, SEO Companies in Austin, Content Marketing, Wordpress website best practices, etc... and tried to add value [...]
What's so great about the Big Mac? Branding and Positioning, that's about all Let's be real: There's nothing to the Big Mac. It's an over-hyped bit of nonsense, really. "Big"? It's tall, because it has an extra piece of bread in it, and also because they split the "meat" into two pieces. In fact, it [...]
In a bid for the worst version of "solving a problem that doesn't exist", Visa tried to sell us on the idea that being able to make a mobile payment in the middle of a giant wave, while surfing, is a value add (this was on Sunday during the Cowboy game several times. Cowboys beat [...]
A Key Question for all Small Business Owners (not to mention LARGE business owners): How are you Executing Your Branding Strategy? A funny thing happened on the way to national exposure of a household name brand. In a recent NFL preseason game, the broadcast team was talking to their sideline reporter about some of the [...]