Branding Lessons We Can All Use! This is essentially an ongoing case study of branding that I find effective. I am continually on the lookout for great branding, and it's too often rare. I hope you find great Branding lessons that you like and find valuable here. I'll offer a brief breakdown of the principles [...]
A Startup Conversation with 2 Austin Originals: Lani and Benn Rosales Benn and Lani Rosales have been a part of the Austin Marketing and Startup community for more than 10 years. In that time, they have consistently delivered outstanding value that any person or company would be proud to claim. That's why I wanted [...]
Ready to Get Started? (you can) Get By With a Little Help from MY Friends (and their digital marketing tips) If you're a small business owner, you need the best digital marketing tools you can find. You know the isolation and overwhelm you sometimes feel when you face the daunting task of [...]
(you can) Get By With a Little Help from MY Friends (and their marketing tips) If you're a small business owner, you know the isolation and overwhelm you sometimes feel when you face the daunting task of MARKETING YOUR BUSINESS (doesn't your website just seem to shout that at you sometimes?). That's why I [...]
What is a Value Proposition? There are many definitions out there, but I use a very simple definition of Value Proposition: I am proposing that the value of my product or service is greater than the dollars you have in your bank account to purchase it. That's it. Nothing fancy is needed here. What Value [...]
Bees Work Together, so Should Your SEO & Value Propositions How do SEO, your Value Propositions, and your Branding work together? Often, when I talk to small business owners, these three topics are treated as separate activities, separate outcomes and separate functions. That's why their content marketing fails in many cases. How [...]
OK, ok, you can use it in your Content Marketing, but only if you don't care if your value propositions convert. Think about that for a second: italics don't convert, so don't use them. Want proof? Goody! Cause I have some... Want to see how YOUR site scores for SEO? It's easy! Just enter your [...]
Table of contents Do You Measure Marketing Plan Progress with Google Analytics? Where Should You Start in your Plan of Marketing Your Products or Services, and What Questions Should You Be Asking? Digital Marketing Strategy Questions for 2021 SEO Marketing Plan Content Marketing Questions Social Media Marketing Plan Questions Sales Plan Questions How to [...]
If you're like me, and I suspect a ton of other bloggers and content marketers out there, you sometimes hit a wall when trying to think up new and compelling blog titles. The point of this blog post is show how content titles are easy to acquire from every day pop culture. In [...]
Startups are as plentiful as food trucks in Austin, and that's part of what makes our city so great (tacos and startups, yay!). There are lots of options in the Brain Supplements category, and not all of them are safe. A simple Google search will yield thousands of articles and it can be difficult to make an [...]