Marcus Lemonis is "The Profit" What You Can Learn From Marcus Lemonis I learn something every time I watch The Profit on CNBC (Tuesdays at 9pm CST). Every time. Every single time Marcus Lemonis walks through phases of life with these small business owners, I'm reminded whyI do what I do (though obviously not [...]
Why Ignore Efforts to Improve Your Sales Process? You like money, right? Is it a good idea to burn it? Obviously not. So why do so many small business owners do it? Yes, I'm saying it: Not doing the work to improve your sales process is the same as burning money. If sales is the [...]
Sales is #1. We all know that. That's what Sales Consulting is for. But what about Content Marketing? Isn't that just blogging? How do you connect content marketing with your sales team? The essential point of this piece is that even a great sales consultant can't make up for a weak Content Marketing Strategy. Unfortunately, in [...]
Confusing Value Proposition Example (screenshot tutorial) Confusing value propositions are killing business large and small all across America. Your business could be a victim. I found a great example in the screenshot I found here, and so I marked it up with some observations and questions that I hope will help. What is a [...]
Sales is tough. Every business owner has to deal with it, and most either don’t like it or downright fear it. If you’re like most small business owners that I talk to, you have been successful in getting your product or service to sell, but when we get down to it, you might have [...]
Embedding YouTube Video on Mobile Optimized Site for Mobile SEO Mobile vs. Desktop There are many options you have for embedding a YouTube video on a desktop-- Above the fold? Below? Left on the page? Right? Landscape orientation, or upright? However, your options get reduced significantly when thinking of user experience on a mobile [...]
SEO is a great tool, but despite what many SEO companies will tell you, you may not need it. That’s right, you might NOT need it for your small business to succeed. This might sound strange coming from an Austin SEO company, but it’s true. Not all small businesses need it, but unless you are [...]
The most common mistake I see in online marketing, and the online sales process, is what I call a Disconnect between the Origin Page or Origin Piece and the Destination Page (sometimes called a Landing Page). What does this mean, and how can we stop this horrible thing from happening? Let’s start by defining our [...]
Content Marketing Tips Roundup. Yeehaw! In honor of our next Austin Networking meeting on Wednesday, I've put together a Content Marketing Tips Roundup. Below you'll find a quick description of each piece, followed by a link and a few words of what I thought was the best point of the piece. I hope these are [...]
Mobile Optimization Rules the World in 2020 I’m about to dump a metaphorical metric ton of mobile optimization stats on you, but before we get to that, I want to hit some high points and talk about the TL;DR (Too Long, Didn’t Read) version. First, and more important than anything else, OPTIMIZE YOUR SITE ON [...]